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Latest Whisky News - Chivas Brothers - Fresh thinking in drive for responsible drinking - 22nd January 2010

Fresh thinking in drive for responsible drinking - Drink Drive Competition Winner22.01.10 - Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is encouraging its employees to become ambassadors for responsible drinking.

Last month all 1600 employees were invited to take part in an alcohol knowledge survey and suggest a theme or topic for highlighting the importance of responsible drinking with a prize of £500 of High Street vouchers for the winning suggestion.

Christian Porta, CEO and Chairman of Chivas Brothers, said: “Every employee has contact with other people outside the workplace and if they can spread the message about personal responsibility we can start to change the way we all think about our relationship with alcohol.

“The vast majority of our consumers enjoy our premium products in a social and mature way but if we can reach some of those others with a personal responsibility message we can reduce the harm that alcohol can cause.”

This campaign is aimed at our own employees but I feel it will resonate far beyond the walls of our bottling plants, offices and distilleries.”

The winning campaign theme, by Alan McGee at the Kilmalid bottling plant in Dumbarton, was “We make our products with great care, please consume them in the same way.”

Chivas Brothers will now look at incorporating this theme in future responsible drinking marketing activities.

Employees were also encouraged to think about drink driving over the festive season and they were each given a car freshener to help them with fresh thinking about drinking.

Based upon a personal responsibility theme, designed by Pernod Ricard USA and introduced to this country by Pernod Ricard UK, “Accept Responsibility” challenges drivers to examine the excuses they come up with for risking a drive after drinking.

Each air freshener has a fresh, minty smell and research by Dr Bryan Raudenbush, Wheeling Jesuit University, West Virginia, has shown this to be one of the most effective scents for promoting clear thinking while driving.

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

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The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton of Glen Ord distillery has released its first ever limited-edition Single Malt Scotch whisky that is exclusively available to purchase at the Highland distillery. With just 6000 bottles available, The Singleton of Glen Ord will retail at RSP £90 per 70cl bottle and is bottled at 48% ABV. Read more

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GlenAllachie is launching Batch 3 of its Cask Strength series

On the second anniversary of its purchase by Billy Walker, The GlenAllachie reveals Batch 3 of its Cask Strength series and five new single casks

Whisky Distillery Of The Year Marks Milestone By Launching Limited Edition Releases - GlenAllachie is launching Batch 3 of its Cask Strength series

Two years to the day since being bought by Billy Walker and hot on the heels of winning Scottish Whisky Distillery Of The Year, The GlenAllachie is launching Batch 3 of its Cask Strength series, and a new collection of five UK exclusive single casks. Read more

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Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

This year's limited edition arrives with a mission – to take ardbeg committee members on a journey of unbelievably peaty proportions

Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

In October this year, still in the glow of winning Distillery of the Year 2019, Ardbeg Distillery will take its Committee Members on a journey like no other – as Supernova 2019 makes one more brief and earth-shattering return. Read more

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Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach Distillery in Speyside has unveiled one of its rarest single cask releases and the oldest expression in the current range – Benromach 50 Years Old. Read more

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Some Scottish Whisky Available to Buy Online

Springbank 15 Year Old 1991 - Mission Gold (Murray McDavid) Single Malt Whisky
Springbank 15 Year Old 1991 - Mission Gold (Murray McDavid) Single Malt Whisky ~ 53.8% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


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World-wide delivery available - Price Subject to Change


Glenlivet 32 Year Old 1981 (cask 9460) - Cask Strength Collection (Sig Single Malt Whisky
Glenlivet 32 Year Old 1981 (cask 9460) - Cask Strength Collection (Sig Single Malt Whisky ~ 52% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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World-wide delivery available - Price Subject to Change


Dalmore 40 Year Old (2018 Release) Single Malt Whisky
Dalmore 40 Year Old (2018 Release) Single Malt Whisky ~ 42% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Bowmore 2002 (bottled 2017) (cask 14) - Samaroli Single Malt Whisky
Bowmore 2002 (bottled 2017) (cask 14) - Samaroli Single Malt Whisky ~ 50% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Ardbeg 27 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Ardbeg 27 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 50.6% ~ 50cl

Region: Islay  ~  Type:   Scottish


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Glenfarclas 1966 (cask 4199) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1966 (cask 4199) Family Cask Spring 2017 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfiddich 40 Year Old - Rare Collection (Release Number 15) Single Malt Whisky
Glenfiddich 40 Year Old - Rare Collection (Release Number 15) Single Malt Whisky ~ 47.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 1960 (cask 1771) Family Cask Autumn 2014 Release Single Malt Whisky
Glenfarclas 1960 (cask 1771) Family Cask Autumn 2014 Release Single Malt Whisky ~ 42.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Macallan-Glenlivet - As We Get It (75cl) Single Malt Whisky
Macallan-Glenlivet - As We Get It (75cl) Single Malt Whisky ~ 59.7% ~ 75cl

Region: Speyside  ~  Type:   Scottish


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Bruichladdich 1985/32 - Hidden Glory Single Malt Whisky
Bruichladdich 1985/32 - Hidden Glory Single Malt Whisky ~ 48.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


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