Latest Whisky News - Chivas Brothers reveals premium seasonal gift offerings- 12th October 2009
12.10.09 - Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has unveiled eye-catching seasonal offerings for premium brands Chivas Regal, Ballantine’s, The Glenlivet and Aberlour. Combining luxury and style, the gift packaging aims to attract new and existing customers during the busy holiday period.
Chivas Regal, the flagship Scotch whisky brand of Chivas Brothers, has introduced a limited edition gift tin for its 12 Year Old expression. The contemporary new design embraces the heraldic icons synonymous with the brand, displaying them in a variety of finishes. The striking, contrasting graphics on the metal tin are further enhanced by a deep red lid which highlights the richness of the Chivas crest, adding texture and a modern, luxurious twist. The high impact gift packaging will be available in 70cl, 75cl and 1 litre variations in over 40 markets worldwide.
Ballantine’s, the world’s No 2 range of blended Scotch whiskies, has developed gift tins for its premium and super premium whisky expressions Ballantine’s Finest and Ballantine’s 12 Year Old. Each pack displays a clear brand identity with prominent use of the iconic logo and navy colour, to emphasise the premium nature of the brand.
Ballantine’s Finest, the leading Scotch whisky brand in Europe, is presented in a sleek silver metal tin with iconic brand cues such as the brand logo, which is embossed in blue and red to provide a strong and prominent image. The packaging also includes a silicon ice cube tray, which sits within the lid of the tin and encourages customers to indulge in the perfect serve - Ballantine’s Finest poured over the iconic ‘B’ embossed ice cubes.
Ballantine’s 12 Year Old is presented in a robust silver and blue tin, with a matt soft touch finish which gives a contemporary look and feel. The brand’s strong Scottish heritage is reflected with a touch of tartan on the rim of the box, while an embossed ribbon and GBS seal (George Ballantine & Son) bring extra value to the pack to reflect its age status.
The Glenlivet is re-launching a luxurious leather case with red ribbon seal for its core range due to the success of its recent gift packaging. Combining the debossed 1824 logo and iconic thistle motif, the packaging’s distinctive soft leather feel represents the smooth finish of ‘the single malt that started it all’. Available in rich brown (The Glenlivet 12 YO), deep red (The Glenlivet 15 YO) and navy blue (The Glenlivet 18 YO), the gift boxes represent the premium quality of The Glenlivet and are the perfect gift for single malt lovers.
Aberlour, the leading malt whisky brand in France, has launched a range of leather cases for the single malt’s 10 Year Old, 10 Year Old Sherry Cask Finish, 12 Year Old and 16 Year Old expressions. The gift boxes are presented in warm deep brown, cream, burgundy and deep blue, to reflect each of the bottle’s lids. The material label is stitched into the front of the case and finished with a stylish buckle closure. The Aberlour gift packs are available exclusively in France, in 70cl size.
Eric Benoist, International Marketing Director, Chivas Brothers says, “While enhancing the premium nature of our brands, these creative and contemporary gift offerings will also ensure maximum shelf stand out during this key sales period around the world. The luxurious look and feel will entice customers and contribute to the growth of these dynamic brands.”
Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path
Ardbeg launches a new permanently available 5 Year Old expression – Ardbeg Wee Beastie
Published Date: 28th March 2020
From April of this year, whisky lovers around the world will get the chance to experience the latest permanent expression to join the Ardbeg core range – Ardbeg Wee Beastie. And at just 5 years old, this feisty and intensely powerful smoky whisky is untamed by age. Read more
Tullibardine reveals the latest edition to its award-winning range of whiskies.
Published Date: 19th March 2020
Tullibardine has unveiled the newest addition to its award-winning Fine Aged Collection – the Tullibardine 15-Year-Old Read more
Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making
Published Date: 5th March 2020
Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has introduced Redbreast 27 Year Old, the oldest permanent expression in the beloved Redbreast series. An iconic addition to the collection, Redbreast 27 Year Old includes whiskey matured in ruby port barrels from Portugal’s Douro Valley to bring a new complexity and depth to the Redbreast collection. Read more
Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies
Published Date: 3rd March 2020
Glenfarclas has globally released it’s much awaited limited-edition Pagoda Ruby Reserve. The distillery’s oldest whisky released to date has been aged for 62 years and is beautifully presented in a stunning Glencairn decanter featuring hand-mounted precious rubies. Read more
Kerry and Derek Campbell, are behind new micro-distillery set for John O’Groats, Scotland's Northernmost Mainland Whisky Distillery
Published Date: 3rd March 2020
A new micro Scotch whisky distillery is set to open in John O’Groats in 2021, following planning permission secured yesterday (2 March 2020) for a 32,670 square foot site which will house a distillery, visitor centre and bonded warehouse. Read more