Ballantine's Unveils Premium Offerings for the Gifting Season - 11th October, 2012
Ballantine’s, the No. 1 whisky in Europe, is launching a trio of stylish gift packs for its Ballantine’s Finest and Ballantine’s 12 Year Old expressions ahead of the festive period.
Building on the successful ‘Beyond’ global marketing platform, Ballantine’s 12 Year Old has received an intriguing makeover for this year’s seasonal gift pack. Inspired by a world of visual illusion and hidden messages, the gift pack reinforces the brand’s reputation for original and creative thinking.
The new, eye-catching gift tin uses Ballantine’s 12 visual equity and age statement to create a textual pattern that features the silhouette of a hidden bottle. Debossed tasting notes are strategically placed to be discovered inside the lid of the gift tin, which also features an embossed logo and age statement. Further enhanced by a combination of print techniques and finished with a gloss varnish, the gift tin aims to entice consumers to pick it up to experience its tactile qualities and further explore its innovative design.
Peter Moore, Brand Director for Ballantine’s, comments: “The new Ballantine’s 12 gift pack will bring to life the brand’s ‘Beyond’ positioning with an intriguing and intelligent design that is sure to capture the audience’s imagination.”
In addition to the Ballantine’s 12 gift tin, Ballantine’s Finest is launching two gift packs ahead of this year’s festivities.
A special gift tin includes the striking Ballantine’s Finest visual cues, in line with the popular expression’s new outer carton. A wrap-around design highlights an embossed crest and logo on both sides, while a debossed seal and signature is placed to be discovered inside the lid.
Aimed at a younger audience, an alternative gifting offering for Ballantine’s Finest is a stylish carrying zip case pack. Made of high density nylon, the pack includes an engraved tin-plate plaque to complete a more youthful, modern appeal.
“Our gift packs for Ballantine’s Finest and Ballantine’s 12 Year Old include something for everyone,” adds Moore. “We expect them to be extremely popular with people looking for eye-catching and stylish gift options in the run up to Christmas.”
Gift packs are available for 70cl, 75cl and 1L products. The limited edition packs will be available in more than 40 markets from the beginning of December 2012.
Read more at www.ballantines.com
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