Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Highland Park Releases Stunning And Category Breaking Packaging To Reflect Viking Heritage: ‘The Orkney Single Malt with Viking Soul’: 28th April, 2017

Highland Park Releases Stunning And Category Breaking Packaging To Reflect Viking Heritage: 28th April, 2017

Highland Park has always been proud to stand apart from other single malt Scotch whiskies in terms of flavour and taste. Today, we are delighted to announce the release of our new packaging which forms part of a complete re-imagining of the overall brand identity. 

The brand’s Orkney Islands home has an incredibly rich history rooted all the way back to 800AD when the Islands were owned and ruled by the Viking kingdoms of Denmark and Norway. Although Orkney became part of Scotland in 1468, Orcadians still feel a strong connection with their Viking heritage as 1 in 3 of them has Scandinavian DNA.  In fact, since the brand’s creation in 1798, Highland Park single malt has been made by the modern day descendants of Vikings and who still today are fiercely proud of their Scandinavian roots. 

Jason R. Craig, Brand Director, commented: “For whisky fans, their first point of contact with any brand is the bottle and carton on a shop shelf or on a back bar. So, we had to create a new bottle and carton design which would explain our Viking bloodline and why we are ‘The Orkney Single Malt with Viking Soul’.   

“The inspiration for the design came from an ancient ‘Stavkirke’ (wooden church), a world Heritage site in the tiny Norwegian village of Ornes.  The wooden church is heavily decorated with extensive and ornate wood carvings which we thought would look amazing on a glass bottle. The result is a beautiful, heavily embossed bottle featuring an illustration which depicts an ancient Viking legend of a lion locked in an enduring battle with the forces of evil in the form of serpent-like dragons.  

“The new packaging includes a new, wider bottle, a metallic label design that complements the glass, embossed with a contemporary looking logo as well as a premium ‘Torq’ closure to keep the whisky safe. All of which, we believe, will add consumer interest and excitement around the brand,” Jason added.   

The carton for each of the brand’s 12 and 18 Year Old whiskies also feature the ancient lion and dragon legend with embossed metallic detailing, ensuring enhanced premium cues, great visibility and stand-out on shelf. In addition, the statement ‘Made with Pride on Orkney’ features on the side of each carton as a tribute to the men and women of Orkney who produce the brand’s iconic and renowned single malt. 

The whisky profile for Highland Park’s award winning 12 and 18 Year Old single malts remains unchanged. However, each variant has been given a sub-brand name to give a stronger individual identity to each whisky and as a tribute to those first Viking pioneers who settled on Orkney all those hundreds of years ago. 

These sub brand names are inspired by the ‘Nine Noble Virtues’ which the Vikings’ community lived by:  

  • Highland Park 12 Year Old - Viking Honour – one of the Viking Nine Noble Virtues

  • Highland Park 18 Year Old - Viking Pride – a virtue and to pay tribute to our multi-award winning whisky

 The new packaging for Highland Park 12 Year Old will begin to appear on shelf in the UK from the end of April 2017 while Highland Park 18 Year Old will be out later in the year.

<< View the whole range of Highland Park Single Malts

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Diageo Latest: Johnnie Walker transformation plans submitted for Cardhu and Clynelish

Diageo Latest: Johnnie Walker transformation plans submitted for Cardhu and Clynelish

Plans to transform the visitor experiences at Cardhu and Clynelish distilleries have been formally submitted as part of a major Johnnie Walker Scotch whisky investment programme. Read more

New Whisky Release: Glengoyne Highland Single Malt Scotch Whisky has announced the much-anticipated launch of Cask Strength Batch No. 007.

Glengoyne launches Cask Strength Batch No. 007

Glengoyne Highland Single Malt Scotch Whisky has announced the much-anticipated launch of Cask Strength Batch No. 007. Read more

 

A Stunning Triumph For Sliabh Liag Distillers At 2019 Bartenders’ Brand Awards

An Dúlamán Irish Maritime Gin scoops the coveted Gold Gin Category Champion medal and The Legendary Silkie Irish Whiskey lives up to its name with three medals

A Stunning Triumph For Sliabh Liag Distillers At 2019 Bartenders Brand Awards

Donegal’s Sliabh Liag Distillers today received the highest industry recognition from some of the most renowned names in the UK bar industry in securing the Gin Category Champion award for its An Dúlamán Irish Maritime Gin. Read more

Order Glenmorangie Grand Vintage 1991: fourth limited-edition release within the celebrated Bond House No.1 collection.

Pre-order Glenmorangie Grand Vintage 1991: fourth limited-edition release within the celebrated Bond House No.1 collection

Glenmorangie Grand Vintage Malt 1991 is the fourth limited-edition release in the Highland Distillery’s celebrated Bond House No.1 collection. Read more

Scotland's oldest licensed distillery revealed as Littlemill With new historic documentary evidence proves that it was the oldest licensed whisky distillery in Scotland

Scotland's oldest licensed distillery revealed With new historic documentary evidence proves that it was the oldest licensed whisky distillery in Scotland.

Littlemill Distillery has long laid claim to an extensive and fascinating history, but new historic documentary evidence unearthed from the archives now conclusively proves that it was the oldest licensed whisky distillery in Scotland. Read more 

Great News from Edinburgh Tourism: World famous Scotch Whisky collection to stay in Edinburgh for another 10 years

Great News from Edinburgh Tourism: World famous Scotch Whisky collection to stay in Edinburgh for another 10 years

Susan Morrison of SWE and Diageo archivist Christine McCafferty

The most extensive and famous private Scotch Whisky collection in the world will remain a jewel in the crown of Edinburgh’s tourism landscape, after a new 10-year loan deal was agreed for its public display. Read more

Bringing whiskey distilling back to Donegal for the first time in 177 years: First Step Underway In Creation Of New Ardara Distillery

Sliabh Liag Distillers apply for planning permission

Bringing whiskey distilling back to Donegal for the first time in 177 years: First Step Underway In Creation Of New Ardara Distillery

Sliabh Liag Distillers have taken the first step in their ambitious plan to bring whiskey distilling back to Donegal for the first time in 177 years. The distillery which produces An Dúlamán Irish Maritime Gin and The Legendary Silkie Irish Whiskey, has acquired the Show Field in Ardara, and will be formally submitting a planning application to Donegal County Council this week. Read more

New Whisky Release: Glenmorangie's vintage collection reveals a whisky of implausible harmony

Rich plum limited edition celebrates Highland Distillery’s wood-finish pioneers

New Whisky Release: Glenmorangie's vintage collection reveals a whisky of implausible harmony

A Highland single malt which marries two profoundly different whiskies in
implausible harmony, is today revealed as the fourth release in Glenmorangie’s celebrated Bond House No. 1 vintage collection. Read more 

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Sandy Hyslop - Chivas Brothers

Visitors attending the world’s leading Scotch whisky festival are being given a unique and exclusive opportunity to get hands-on with the distilling process. Speyside Distillery is offering just 10 people the chance to work alongside its distillers to produce spirit when it throws open its doors during the Spirit of Speyside Whisky Festival. Read more

Tobermory Distillery Celebrates launch 12 year old Signature Expression

Tobermory Distillery Celebrates launch 12 year old Signature Expression

Tobermory, one of Scotland’s oldest commercial distilleries, this week unveiled its new signature expression – the Tobermory 12 Year Old. Read more 

Tullibardine explores whisky and food fusions in partnership with award-winning restaurant Aurora

Tullibardine explores whisky and food fusions in partnership with award-winning restaurant

Tullibardine has announced a culinary venture with one of Scotland’s top independent restaurants, Aurora. The partnership aims to encourage a creative approach when it comes to tasting and enjoying single malt whisky and to explore the versatility of the spirit. Read more

Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar

Paul McDonagh owner of Bon Accord

It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glenfarclas 1984 (cask 6033) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1984 (cask 6033) Family Cask Winter 2015 Release Single Malt Whisky ~ 49.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,992.59
World-wide delivery available - Price Subject to Change


Glen Keith 1967 (bottled 2003) - Connoisseurs Choice (Gordon & MacPhai Single Malt Whisky
Glen Keith 1967 (bottled 2003) - Connoisseurs Choice (Gordon & MacPhai Single Malt Whisky ~ 46% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £500.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1985 (cask 2594) Family Cask Winter 2017 Release Single Malt Whisky
Glenfarclas 1985 (cask 2594) Family Cask Winter 2017 Release Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £533.11
World-wide delivery available - Price Subject to Change


Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky ~ 50.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,129.03
World-wide delivery available - Price Subject to Change


Linlithgow 28 Year Old 1975 (cask 96/3/37) - Signatory Single Malt Whisky
Linlithgow 28 Year Old 1975 (cask 96/3/37) - Signatory Single Malt Whisky ~ 48.1% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £999.95
World-wide delivery available - Price Subject to Change


Bowmore 27 Year Old - The Vintners Trilogy Single Malt Whisky
Bowmore 27 Year Old - The Vintners Trilogy Single Malt Whisky ~ 48.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


Monkey Shoulder Blended Malt Scotch Whisky - Gorilla Blended Malt Whisky
Monkey Shoulder Blended Malt Scotch Whisky - Gorilla Blended Malt Whisky ~ 40% ~ 450cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £300.60
World-wide delivery available - Price Subject to Change


Bowmore 45 Year Old 1972 (cask 3882) - 30th Anniversary Gift Box (Sign Single Malt Whisky
Bowmore 45 Year Old 1972 (cask 3882) - 30th Anniversary Gift Box (Sign Single Malt Whisky ~ 46.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £4,950.00
World-wide delivery available - Price Subject to Change


Johnnie Walker Quest Blended Whisky
Johnnie Walker Quest Blended Whisky ~ 40% ~ 75cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £325.00
World-wide delivery available - Price Subject to Change


Laphroaig 27 Year Old Single Malt Whisky
Laphroaig 27 Year Old Single Malt Whisky ~ 41.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £425.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter