Ballantine’s 12 Year Old Launches Second Partnership With British Designer Of The Year Lee Broom - 20th April, 2012
Ballantine’s 12 Year Old today announced a second partnership with critically acclaimed British product and interior designer, Lee Broom. The Ballantine’s 12 Year Old Ritual by Lee Broom was revealed at the designer’s ‘Public House’ show at the renowned Salone Del Mobile in Milan.
Ballantine’s and Lee showcased the limited edition serving ritual which has been influenced by vintage crystal whisky decanters with a contemporary twist. The Ritual reflects the cultural amalgam of old meets new that is predominant in Broom’s work.
Speaking of the collaboration, Broom said “I am delighted to be collaborating with Ballantine’s 12 Year Old. As a British designer who designs and manufactures all of my collections in the UK, it is a wonderful opportunity to collaborate with a heritage British label to reinterpret my design style into a new medium.”
The Ritual looks like a decanter but on closer inspection, breaks into three individual sections for single or shared occasions:
The base acts as the whisky glass, sealing the notes and aromas
The middle section is for ice cubes or can be used as a second whisky glass
The top is to hold water or other ingredients to enhance the aromas of Ballantine’s 12 Year Old
This marks Lee’s second partnership with Ballantine’s 12 Year Old, after collaborating with five other critically acclaimed European artists to launch the concept bar ‘Art of BEYOND’ in 2011.
Peter Moore, Ballantine’s Global Brand Director, said “We are delighted to be working with Lee Broom again on Ballantine’s. Lee is an outstanding designer whose philosophy and values complement the brand perfectly. His work subtly mixes traditional and heritage cues with a modern and elegant twist very much like Ballantine’s 12 Year Old. A great match.”
The ritual will be released in a limited edition of 200 serving rituals to global markets including France, Mexico and Brazil.
Glengoyne Distillery announces return of 30 Year Old Highland Single Malt
Published Date: 21th February 2019
Glengoyne Highland Single Malt Scotch Whisky has announced the release of the second edition of Glengoyne 30 Year Old. Read more
Benromach starts 2019 in style with two rare and aged vintage expressions: Benromach Heritage 1972 and 1977 available worldwide
Published Date: 21th February 2019
The Benromach Distillery Company Ltd has announced the release of two Heritage expressions, Benromach Heritage 1977, an exclusive 41-year-old single cask vintage (49.6% abv) and Benromach Heritage 1972, a rare 46-year-old single cask vintage (55.7% abv). Read more
Balcones Distilling Launches New Texas Pot Still Bourbon
Published Date: 19th February 2019
WACO, TEXAS: Balcones Distilling has today announced the launch of its Texas Pot Still Bourbon as the newest addition to the distillery’s core lineup of expressions. Read more
Wemyss Malts launches new website and Cask Club with an exclusive 35 year old Caol Ila
Published Date: 18th February 2019
Family whisky makers Wemyss Malts have relaunched wemyssmalts.com, a brand new website offering whisky fans the chance to join the Wemyss Malts Cask Club. Membership offers access to unique bottlings released solely to the members as well as preview purchases of the latest malt whisky releases. Read more
Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar
Published Date: 16th February 2019
It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more