Ballantine's Creates The World's First Gamified Golf Content For Fans Around The World :: 27th September, 2016
Ballantine’s, the No.1 Scotch whisky in Europe and No.2 globally, has unveiled its innovative ‘Call the Shots’ film series featuring 2014 Ryder Cup-winning captain, Paul McGinley – reinforcing Ballantine’s original approach to engaging with appreciators of golf and fine Scotch whisky around the world.
Hosted on the Ballantine’s Golf Club website (www.ballantinesgolfclub.com), Call the Shots represents a world-first for real world gamified golf content. The concept allows viewers to control the shot selection of Ballantine’s Golf Club Captain Paul McGinley from tee to green through a gamified learning experience. The interactive video series is designed to test users’ course management abilities by only allowing players to shoot the lowest score possible if they make the right call for every stroke.
Filmed on the Dirleton Links course at Archerfield Links Golf Club in Scotland, the films are part of a series of innovative content available at the Ballantine’s Golf Club. The series features the opportunity to direct McGinley through a full par 5 as well as taking on a par 3 and 4, mirroring the typical challenges a golfer is likely to encounter on the course. In addition, the Ballantine’s Golf Club is offering one member and a friend the opportunity to test their course management for real by winning a round with Paul McGinley at one of the most iconic golf courses in the UK.
Ballantine’s Golf Club Captain and Ryder Cup legend Paul McGinley commented: “Call the Shots is a fantastic concept that continues golf’s evolution in the digital world. The film is designed to help golfers understand the importance of course management in an innovative and engaging way, in line with the overall approach of the Ballantine’s Golf Club. Good luck, and try and stay out of the water!”
Peter Moore, Global Brand Director for Prestige Brands at Chivas Brothers, said: “As pioneers of the digital revolution in golf, we are very proud to launch our Call the Shots series with our Club Captain Paul McGinley. As the world’s first online golf club, we are committed to providing our members with engaging and exclusive content in an innovative way they won’t find anywhere else. Call the Shots represents exactly what our modern Club has been built on, by taking the traditional elements of golf to the next level.”
The Ballantine’s Golf Club is the world’s first online golf club, a place where members can join a global community of passionate enthusiasts and access unique online content. The Club lives both on and offline, is free to join and offers associates a series of prizes, content and the exclusive members’ only tournament, the Ballantine’s International Cup.
Glengoyne Distillery announces return of 30 Year Old Highland Single Malt
Published Date: 21th February 2019
Glengoyne Highland Single Malt Scotch Whisky has announced the release of the second edition of Glengoyne 30 Year Old. Read more
Benromach starts 2019 in style with two rare and aged vintage expressions: Benromach Heritage 1972 and 1977 available worldwide
Published Date: 21th February 2019
The Benromach Distillery Company Ltd has announced the release of two Heritage expressions, Benromach Heritage 1977, an exclusive 41-year-old single cask vintage (49.6% abv) and Benromach Heritage 1972, a rare 46-year-old single cask vintage (55.7% abv). Read more
Balcones Distilling Launches New Texas Pot Still Bourbon
Published Date: 19th February 2019
WACO, TEXAS: Balcones Distilling has today announced the launch of its Texas Pot Still Bourbon as the newest addition to the distillery’s core lineup of expressions. Read more
Wemyss Malts launches new website and Cask Club with an exclusive 35 year old Caol Ila
Published Date: 18th February 2019
Family whisky makers Wemyss Malts have relaunched wemyssmalts.com, a brand new website offering whisky fans the chance to join the Wemyss Malts Cask Club. Membership offers access to unique bottlings released solely to the members as well as preview purchases of the latest malt whisky releases. Read more
Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar
Published Date: 16th February 2019
It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more