Welcome The Year Of The Dragon With Royal Salute’s Lunar New Year Celebratory Release, a 21 Year Old Blend
Published Date: 1st February 2024
The Scotch whisky’s 21 Year Old Signature Blend gets a brightly illustrated new look to celebrate the Year of the Dragon
London, 31 January 2024 – Royal Salute, the master of exceptionally aged Scotch whisky, celebrates Lunar New Year with a spark of enchantment and wonder through a special edition gift pack, designed by Chinese-born artist, Yunshu Li, who beautifully fuses colour and modernity to match the vibrancy of the festivities. The bespoke illustration captures the global cultural significance of Lunar New Year, by bringing to life a sense of hope and happiness through the exquisite new design, and houses a flagon of the Royal Salute 21 Year Old Signature Blend.
The design, which uses a striking, bright and colourful style through a vibrant swirl of discoverable details which harmoniously combine figurative cues of Lunar New Year, depicts the renowned “gun salute” being fired from Royal Salute's symbolic home, the Tower of London. In the playful artwork created by Yunshu Li, floral bouquets representing wishes of happiness, growth, prosperity, and love are intertwined with icons from across the globe, to capture Royal Salute’s authentic heritage in moments of celebration.
Rooted in the tradition of gift giving, first created as a gift for the Coronation of Her Majesty Queen Elizabeth II in 1953, Royal Salute continues to be a fitting choice to delight loved ones and mark festive celebrations with an added spark of magic. Its flagship expression, the 21 Year Old Signature Blend, remains the same blend crafted 70 years ago, with a sophisticated and opulent character, and a majestic composition of ripened fruits and hints of spice notes, making it a timeless choice for elevating celebratory moments.
Yunshu Li commented: “As flowers blossom, lanterns are lit and fireworks burst in the sky, we begin the global celebration of the new year. With this special edition of Royal Salute, dispersing gifts and joy, travel with me to lands full of wonder, finding joy and happiness along the way.”
The Royal Salute 21 Year Old Signature Blend Lunar New Year gift pack will be available in limited quantities at selected luxury retailers, for RRP $200 USD. For more information, follow @RoyalSalute or visit royalsalute.com