A Quartet of Awards for DRAMBUIE®

19 October 2010, Edinburgh: DRAMBUIE® is celebrating winning two Gold Medals in the prestigious Drinks International Travel Retail Excellence Awards at TFWA Cannes for its new innovative addition to its Travel Retail range – DRAMBUIE® 15.  

Revealed at the world’s largest travel retail exhibition, Drambuie 15 was awarded Gold Medals in two of the most sought after categories, Best Drinks Launch at TFWA Cannes 2010 and Best Drinks Launch of the Year.

Exclusively for drink products, the Drinks International Awards is one of the most established awards in the travel retail sector, recognising the best launches, marketing, packaging and retailers in the world of travel retail.  Success in the high-status awards follows last year’s Gold Medal, also in the Best Drinks Launch at TFWA category, for Drambuie’s premium  Travel Retail exclusive The Royal Legacy of 1745™.  

Will Birkin, Senior Brand Manager for Drambuie Liqueur Co. commented: “To be awarded two Gold Medals in these influential awards is a fantastic achievement.  That Drambuie has won Best Drinks Launch Gold Medals for the last two years in a row is unprecedented, and a real credit to Drambuie’s new innovative and forward thinking attitude.”

In addition, Drambuie 15 received Silver Medal recognition from both The Spirits Business Travel Retail Awards and Travel Retail Masters Awards, winning medals in the Best Travel Retail Liqueur and Best Liqueur categories 2010 respectively.

Designed to appeal to Malt Whisky drinkers, Drambuie 15 is a connoisseur expression of Drambuie, drawn from the company’s finest selection of 15 Year Old Speyside Malts. Selected for their soft, complex fragrance and flavour, the rare Speyside Malts ideally complement and balance the herbs and spicy aromas of Drambuie’s famed secret recipe.

With a price position above Drambuie original, Drambuie 15 will appeal directly to existing Drambuie customers trading up and new Malt Whisky experimenters.  Drambuie 15 will be available exclusively through select international travel retail outlets (1 litre, 43% ABV).

The Drambuie Liqueur Co. Ltd is an independent, family owned business that has been producing the world-renowned Drambuie Liqueur since 1909. Drambuie is regarded as one of the Top 5 Liqueurs ever produced (Paul Pacult, Spirit’s Journal, 2008) and remains a Top 50 global spirit in volume (IWSR, 2008).

A full list of winners for the 2010 Drinks International Awards can be found on the website www.drinksint.com

The Drambuie Liqueur Company stand at Cannes TWFA 17-22 October 2010

Riviera Village, Stand RF9

For more information visit www.drambuie.com 

Drambuie encourages responsible drinking

www.drinkaware.co.uk www.scotch-whisky.org.uk

DRAMBUIE 15 Tasting Notes

SERVE: To sip and savour, neat or over ice.

NOSE: Drambuie aromatic citrus spice, overlaid with fragrant grassy and butterscotch notes - characteristic of aged Speyside Malt.

FLAVOUR:  Velvet soft mouthfeel - fragrant citrus lemongrass tang gives way to complex warming malty notes of butterscotch, berries and heather.

FINISH: Shortbread, fresh herbal notes and the unmistakable long afterglow of the Drambuie elixir.