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Latest News - Whisky industry - Highland Park Distillery, Orkney - August 4th, 2009

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Highland Park celebrates fourth year of book festival sponsorship.

Highland Park celebrates fourth year of book festival sponsorship.Highland Park single malt, distributed by Maxxium UK, has once again teamed up with the Edinburgh International Book Festival (August 15-31) as the headline sponsor of the Book Festival’s iconic venue, the Spiegeltent.

This is the fourth year that Maxxium UK has implemented the sponsorship which is focused on delivery of a strategic sampling activation programme amongst an audience of over 200,000 book lovers. The Highland Park Spiegeltent, a striking 20th century Belgian wooden tent which houses the Festival’s bar and cafe, is the main venue for the sampling programme where visitors attending events will be able to enjoy a free dram of award winning Highland Park 12 year old single malt.

Highland Park is also sponsoring special events with high profile Scottish authors Ian Rankin, Alexander McCall Smith and Christopher Brookmyre. Head of Brand Education, Gerry Tosh, will be hosting two exclusive whisky masterclasses which have been a sell out success for the past four years. It is anticipated that almost 15,000 samples of the Orcadian single malt will be distributed during the Festival, including a range of events such as Speigeltent debates and the opening and closing night parties.

Commenting on the sponsorship, Jen McLaren, Assistant Brand Manager for Highland Park, said: “Research has shown us that literature rates highly as a key interest for malt drinkers and the Book Festival offers us a strong opportunity to engage with our core audience and create a managed, quality sampling experience. Highland Park also has a high trial to conversion rate so when people taste it they tend to like it, and therefore sampling is a key part of our brand investment plan. We have worked closely with the Book Festival to ensure our sponsorship activity is meaningfully integrated. Our tagline ‘Showcasing the best in literature with the best spirit in the world’ also allows us to communicate the fantastic accolade given to Highland Park 18 year old by whisky expert Paul Pacult*.”

Lois Wolffe, Sponsorship and Development Manager of the Edinburgh International Book Festival, said: “The Highland Park sponsorship brings many things to the Book Festival – in addition to the ever popular masterclasses in the programme, the chance to sample a free dram encourages our audience to stay and enjoy our evening sessions. Branding in the Highland Park Spiegeltent has always been managed well, resulting in a great venue with a warm and welcoming ambience. All in all they are our perfect partners.”

Since undertaking the sponsorship activity, Highland Park has enjoyed increased sales. In 2008 off-trade sales of Highland Park 12 year old rose by 36.5% between July 2007 (prior to the sponsorship activity at that year’s festival) and September 2008 (following the sponsorship activity at the 2008 festival).

Please enjoy our brand responsibly.  www.drinkaware.co.uk

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

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Some Scottish Whisky Available to Buy Online

Glenfarclas 1967 (cask 5113) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1967 (cask 5113) Family Cask Summer 2016 Release Single Malt Whisky ~ 55.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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St Magdalene 30 Year Old 1982 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky
St Magdalene 30 Year Old 1982 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky ~ 58.5% ~ 70cl

Region: Lowland  ~  Type:   Scottish


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SMWS 1.126 40 Year Old 1965 Single Malt Whisky
SMWS 1.126 40 Year Old 1965 Single Malt Whisky ~ 57.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,395.00
World-wide delivery available - Price Subject to Change


Glenfarclas 40 Year Old Decanter Single Malt Whisky
Glenfarclas 40 Year Old Decanter Single Malt Whisky ~ 46% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,500.00
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The John Walker Blended Whisky
The John Walker Blended Whisky ~ 40% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


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Glenfarclas 1962 (cask 3245) Family Cask Autumn 2013 Release Single Malt Whisky
Glenfarclas 1962 (cask 3245) Family Cask Autumn 2013 Release Single Malt Whisky ~ 45.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glencadam 28 Year Old 1989 (cask 7455) Single Malt Whisky
Glencadam 28 Year Old 1989 (cask 7455) Single Malt Whisky ~ 56.8% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Glenfiddich 22 Year Old 1992 (cask 8387) - Rare Collection Single Malt Whisky
Glenfiddich 22 Year Old 1992 (cask 8387) - Rare Collection Single Malt Whisky ~ 56.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Talisker 24 Year Old 1953 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky
Talisker 24 Year Old 1953 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky ~ 43% ~ 75cl

Region: Island  ~  Type:   Scottish


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Ardbeg 26 Year Old - The Kinship (Hunter Laing) Single Malt Whisky
Ardbeg 26 Year Old - The Kinship (Hunter Laing) Single Malt Whisky ~ 47.2% ~ 70cl

Region: Islay  ~  Type:   Scottish


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