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Ballantine's Blended Whisky

Ballantine's Encourages Consumers to Change the Plan with New Advertising Campaign - 1st November, 2012

Ballantine’s Finest, Europe’s No 1 Scotch whisky, is aiming to connect the younger generation of Finest fans with the latest addition to its successful ‘Plan Ballantine’s’ campaign - the release of a new television commercial, which highlights the brand’s increased association with music.

The new 30-second television advert entitled ‘Change the Plan’ follows on from the brand’s successful ‘Transformation’ commercial, which was released in 2011 and has now been seen in over 85 countries.

The new advert follows a similar theme to the first, with characters raising questions such as “Follow the crowd?”, “Lower my sights?” and “Keep my feet on the ground?”, followed by the answer “That’s never going to be the plan. Change the Plan. Leave An Impression. This is Plan Ballantine’s”.

Ballantine’s Brand Director Peter Moore commented “Ballantine’s is all about leaving an impression so with this new advert, we’re aiming to do just that by inspiring consumers to change the plan, to really live their lives. We are very proud of this new advert and we’re confident that its strong reference to music will score highly with Ballantine’s Finest’s global target audience, as we know this is something that resonates strongly with them.”

The Plan Ballantine’s campaign features a wide range of global marketing activity, including print, radio and outdoor advertising as well as experiential events, PR, digital activity and social media.

Read more at www.ballantines.com


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Some Scottish Whisky Available to Buy Online

Probably Speysides Finest Distillery 50 Year Old 1967 (cask 12418) - Single Malt Whisky
Probably Speysides Finest Distillery 50 Year Old 1967 (cask 12418) - Single Malt Whisky ~ 52.5% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £1,250.10
World-wide delivery available - Price Subject to Change


Clynelish Select Reserve (Special Release 2015) Single Malt Whisky
Clynelish Select Reserve (Special Release 2015) Single Malt Whisky ~ 56.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £549.95
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Glenfarclas 1976 (cask 3110) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1976 (cask 3110) Family Cask Winter 2015 Release Single Malt Whisky ~ 45.9% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,991.22
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Glenburgie 26 Year Old 1989 - Whisky is Class...ical (Silver Seal) Single Malt Whisky
Glenburgie 26 Year Old 1989 - Whisky is Class...ical (Silver Seal) Single Malt Whisky ~ 52.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £457.87
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Laphroaig 27 Year Old Single Malt Whisky
Laphroaig 27 Year Old Single Malt Whisky ~ 41.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


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The Balvenie 40 Year Old Single Malt Whisky
The Balvenie 40 Year Old Single Malt Whisky ~ 48.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Laphroaig Vintage 1977 (bottled 1995) Single Malt Whisky
Laphroaig Vintage 1977 (bottled 1995) Single Malt Whisky ~ 43% ~ 75cl

Region: Islay  ~  Type:   Scottish


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Bruichladdich Wee Ruari Single Malt Whisky
Bruichladdich Wee Ruari Single Malt Whisky ~ 46% ~ 70cl

Region: Islay  ~  Type:   Scottish


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John Dewars White Label - 1970s Blended Whisky
John Dewars White Label - 1970s Blended Whisky ~ 43.4% ~ 75cl

Region: Other Scotch  ~  Type:   Scottish


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Glenglassaugh 38 Year Old 1978 (cask 2343) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 38 Year Old 1978 (cask 2343) - Rare Cask Release Batch 3 Single Malt Whisky ~ 42.5% ~ 70cl

Region: Highland  ~  Type:   Scottish


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