Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Ballantine's New Look Bottle, Same Great Taste - 1st July, 2013

New Finest bottle throws the spotlight onto new Ballantine’s global marketing campaign, “Stay True”

Read more about Ballantine's Finest and buy online at www.planetwhiskies.com/scottishblended/ballantines_finest_blended.html

Ballantine's New Look Label on 'Finest' Blended Scotch WhiskyBallantine’s, the No. 1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world, has unveiled a bold new-look bottle for its Finest expression, highlighting its suitability to the modern generation of whisky drinkers and ensuring it remains front of mind for customers.

The new bottle will begin appearing in markets from July this year and embraces traditional Ballantine’s attributes such as timelessness, elegance and authenticity, while becoming more contemporary in style. This design evolution stays true to founder George Ballantine’s pioneering values and relentless pursuit of quality, never settling for less than the finest and travelling to the four corners of Scotland until finding the perfect blend of malts and grains for his whisky.

With design elements including a chevron-shaped label that echoes the iconic wings of the historic Finest label, the new look gives the bottle a more dynamic, eye-catching look on shelf. Premium quality cues have been enhanced through a more prominent positioning of the brand’s crest – the exclusive Ballantine’s Grant of Arms – and a simplification of the Ballantine’s seal, which amplifies the Ballantine’s ‘B’ and provides an opportunity to build on one of Ballantine’s greatest visual assets. ‘Finest’ also now features in a more premium gold colouring.

The Ballantine’s Finest carton will also reflect and emphasise the key features of the bottle; the chevron label, enhanced ‘B’ and the Ballantine’s crest, while the bottle itself will retain the iconic rectangular bottle shape that it is famed for, with its shoulders made more angular, resulting in a sharper, prouder look.

Ballantine’s FinestThe overall result is an iconic, contemporary design that is true to the Ballantine’s Finest brand essence and its original packaging, building on and enhancing its most familiar elements, which have led to its position as one of the most consistent and recognisable brands in the world.

Peter Moore, Ballantine’s Global Brand Director, comments: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated, given Ballantine’s credentials as a famous brand that leaves an impression. We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, whilst also being seen as a contemporary, vibrant brand, and we’re delighted with the final result.

“The new bottle performed very well in consumer research tests* within our key markets and outperformed our highest expectations. It was acknowledged by those tested as being confident and modern without losing its heritage and quality cues, so we hope that this and our exciting marketing activities will translate into further success for Ballantine’s and will continue to engage people across the world.”

The new Finest range will be available in a wide range of sizes and formats and will be accompanied by a teaser ATL campaign. The ATL campaign contains two routes, with one focusing on the brand’s quality, consistency and originality under the strapline, ‘Always Original Since 1827’. The second route is more product focused with the strapline, ‘New Bottle, Same Great Taste’.

An extensive range of point-of-sale materials has also been produced for Ballantine’s customers, including shelf talkers, neck tags, tent cards and cocktail cards, which will be available in bars and restaurants, encouraging customers to make Ballantine’s Finest cocktails at home.

The new bottle also introduces Ballantine’s new global marketing campaign, “Stay True, Leave an Impression”, which acts as a reminder to the customer that acting with self-belief is what will leave a genuine, authentic and positive impression. The line will feature on all brand communications across all product variants, but with different features and nuances to reflect the range of products and varying customer groups.

Read more at www.ballantines.com


<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

World's largest private whisky collection set to sell for £8m Perth, Scotland in February 2020.

World's largest private whisky collection set to sell for £8m Perth, Scotland in February 2020.

The world’s largest ever private whisky collection, comprising 3,900 bottles, is poised to sell for a projected £8 million when it goes under the hammer in Perth next February. Further cementing Scotch whisky’s status as one of the most valuable investments on the market. Read more

-------------------------------------------------

Irish Distillers: New Packaging for Jameson Caskmates Series

Irish Distillers: New Packaging for Jameson Caskmates Series

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has unveiled a packaging revamp for its Jameson Caskmates Series. Read more

-------------------------------------------------

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Single malt whisky creator Gordon & MacPhail has unveiled a duo of special bottlings from its iconic Connoisseurs Choice range for Christmas gifting. Read more

-------------------------------------------------

Islay whisky collection up for auction in aid of RNLI: A Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer

Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer for RNLI

The Islay Sea Collection, a group of seven malt whiskies from each of Islay’s coastal distilleries presented in a one of a kind display case is set to go under the hammer in this month’s Just Whisky auction with all proceeds going to the Portrush and Islay volunteer lifeboat crews. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

The Perspective Series 40 Year Old - Berry Bros. & Rudd Blended Whisky
The Perspective Series 40 Year Old - Berry Bros. & Rudd Blended Whisky ~ 40.1% ~ 70cl

Region: English  ~  Type:   Scottish


Buy Now for £450.00
World-wide delivery available - Price Subject to Change


Old Pulteney 1983 Vintage Single Malt Whisky
Old Pulteney 1983 Vintage Single Malt Whisky ~ 46% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £453.65
World-wide delivery available - Price Subject to Change


Chivas Regal The Icon Blended Whisky
Chivas Regal The Icon Blended Whisky ~ 43% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £1,995.00
World-wide delivery available - Price Subject to Change


Springbank 26 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 26 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky ~ 43.4% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £482.95
World-wide delivery available - Price Subject to Change


Glenburgie 26 Year Old 1989 - Whisky is Class...ical (Silver Seal) Single Malt Whisky
Glenburgie 26 Year Old 1989 - Whisky is Class...ical (Silver Seal) Single Malt Whisky ~ 52.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £457.87
World-wide delivery available - Price Subject to Change


Canadian Club Classic 12 Year Old (1.14L) - 1967 Blended Whisky
Canadian Club Classic 12 Year Old (1.14L) - 1967 Blended Whisky ~ 40% ~ 114cl

Region: Canadian  ~  Type:   Scottish


Buy Now for £432.00
World-wide delivery available - Price Subject to Change


Tobermory 42 Year Old Single Malt Whisky
Tobermory 42 Year Old Single Malt Whisky ~ 47.7% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


Old Pulteney 25 Year Old Single Malt Whisky
Old Pulteney 25 Year Old Single Malt Whisky ~ 46% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £395.00
World-wide delivery available - Price Subject to Change


Royal Salute 28 Year Old - Kew Palace Edition Blended Whisky
Royal Salute 28 Year Old - Kew Palace Edition Blended Whisky ~ 40% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £548.89
World-wide delivery available - Price Subject to Change


Glenfarclas 1970 (cask 2033) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1970 (cask 2033) Family Cask Winter 2015 Release Single Malt Whisky ~ 55.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,807.66
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter