Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Ballantine's New Look Bottle, Same Great Taste - 1st July, 2013

New Finest bottle throws the spotlight onto new Ballantine’s global marketing campaign, “Stay True”

Read more about Ballantine's Finest and buy online at www.planetwhiskies.com/scottishblended/ballantines_finest_blended.html

Ballantine's New Look Label on 'Finest' Blended Scotch WhiskyBallantine’s, the No. 1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world, has unveiled a bold new-look bottle for its Finest expression, highlighting its suitability to the modern generation of whisky drinkers and ensuring it remains front of mind for customers.

The new bottle will begin appearing in markets from July this year and embraces traditional Ballantine’s attributes such as timelessness, elegance and authenticity, while becoming more contemporary in style. This design evolution stays true to founder George Ballantine’s pioneering values and relentless pursuit of quality, never settling for less than the finest and travelling to the four corners of Scotland until finding the perfect blend of malts and grains for his whisky.

With design elements including a chevron-shaped label that echoes the iconic wings of the historic Finest label, the new look gives the bottle a more dynamic, eye-catching look on shelf. Premium quality cues have been enhanced through a more prominent positioning of the brand’s crest – the exclusive Ballantine’s Grant of Arms – and a simplification of the Ballantine’s seal, which amplifies the Ballantine’s ‘B’ and provides an opportunity to build on one of Ballantine’s greatest visual assets. ‘Finest’ also now features in a more premium gold colouring.

The Ballantine’s Finest carton will also reflect and emphasise the key features of the bottle; the chevron label, enhanced ‘B’ and the Ballantine’s crest, while the bottle itself will retain the iconic rectangular bottle shape that it is famed for, with its shoulders made more angular, resulting in a sharper, prouder look.

Ballantine’s FinestThe overall result is an iconic, contemporary design that is true to the Ballantine’s Finest brand essence and its original packaging, building on and enhancing its most familiar elements, which have led to its position as one of the most consistent and recognisable brands in the world.

Peter Moore, Ballantine’s Global Brand Director, comments: “The Ballantine’s Finest bottle has changed very little over the years, but we recognised a need for the look to be updated, given Ballantine’s credentials as a famous brand that leaves an impression. We wanted to ensure that our new design stayed true to our proud heritage and identified with our loyal customers, whilst also being seen as a contemporary, vibrant brand, and we’re delighted with the final result.

“The new bottle performed very well in consumer research tests* within our key markets and outperformed our highest expectations. It was acknowledged by those tested as being confident and modern without losing its heritage and quality cues, so we hope that this and our exciting marketing activities will translate into further success for Ballantine’s and will continue to engage people across the world.”

The new Finest range will be available in a wide range of sizes and formats and will be accompanied by a teaser ATL campaign. The ATL campaign contains two routes, with one focusing on the brand’s quality, consistency and originality under the strapline, ‘Always Original Since 1827’. The second route is more product focused with the strapline, ‘New Bottle, Same Great Taste’.

An extensive range of point-of-sale materials has also been produced for Ballantine’s customers, including shelf talkers, neck tags, tent cards and cocktail cards, which will be available in bars and restaurants, encouraging customers to make Ballantine’s Finest cocktails at home.

The new bottle also introduces Ballantine’s new global marketing campaign, “Stay True, Leave an Impression”, which acts as a reminder to the customer that acting with self-belief is what will leave a genuine, authentic and positive impression. The line will feature on all brand communications across all product variants, but with different features and nuances to reflect the range of products and varying customer groups.

Read more at www.ballantines.com


<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Tasting Sets for Whisky and Gin

Whisky gift for Father's Day 2019

BUY WHISKY TASTING SET FOR £24.95

Gin gift for Father's Day 2019

BUY GIN TASTING SET FOR £24.95

VIEW OTHER IDEAL WHISKY GIFTS FOR FATHER'S DAY 2019

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Lagg Distillery, Isle of Arran 2nd Distillery officially opens to the public

Lagg Distillery, Isle of Arran 2nd Distillery officially opens to the public

Lagg Distillery, the second on the Isle of Arran, has officially opened its doors to the general public and is now welcoming visitors to the brand new site. Read more

Talisker bodega series launches talisker 41-year-old. Skye’s oldest distillery: a 1978 Vintage Single Malt Whisky

Talisker unveils the second release from the Bodega series, a 41-year-old aged in Manzanilla sherry casks

Talisker bodega series launches talisker 41-year-old

From August, Talisker will unveil the second release of only 2,000 bottles from the Talisker Bodega Series and the oldest official Single Malt, to date, from Skye’s oldest distillery: a 41-year-old 1978 Vintage.. Read more

Glen Scotia Distillery’s push reaches UK parliament to position Campbeltown as the "whiskiest place in the world"

Glen Scotia Distillery's push reaches UK parliament to position Campbeltown as the whiskiest place in the world

Glen Scotia Distillery’s push to position Campbeltown as the “whiskiest place in the world” has made it all the way to Westminster, where the campaign has been recognised by a parliamentary motion. Read more

Distell digitally launches 2019 limited release malt collection: Malts from Bunnahabhain, Tobermory and Deanston Distilleries

Distell digitally launches 2019 limited release malt collection: Malts from Bunnahabhain, Tobermory and Deanston Distilleries

Award-winning whisky producer, Distell has chosen a modern and progressive route to unveiling its 2019 Limited Release Collection, reaching influencers and whisky lovers old and new solely through film and social media.  Read more

Jura Single Malt Scotch Whisky announces rare opportunity to join tiny island distillery off the West Coast of Scotland

Jura Single Malt Scotch Whisky announces rare opportunity to join tiny island distillery off the West Coast of Scotland

Applications are open to become the Brand Home Manager at the popular Single Malt Whisky Distillery. Jura are seeking applicants to join the distillery team which sits at the heart of the tiny island community, with current population at c.212 people. Read More

Eden Mill Unveil £3.1m New Distillery Plans for new Production facilities in St Andrews, Fife.

Eden Mill Unveil £3.1m New Distillery Plans for new Production facilities in St Andrews, Fife.

Eden Mill, the award-winning Scottish gin and whisky distiller, has submitted a planning application for a major £3.1m development of new production facilities in St Andrews, Fife, which is part of a longer term £8m investment programme. Read more

Mackmyra Svensk Whisky turns 20, Sweden's first ever single malt whisky distillery

Mackmyra Svensk Whisky turns 20, Sweden's first ever single malt whisky distillery

Mackmyra is turning 20 this year, both as a company and Sweden’s first ever single malt whisky distillery. Under the tagline “The Swedish Original since 1999”, our vision to be at the cutting edge and produce world-class, innovative and eco-friendly malt whisky is the same today as it was when we started. After 20 years of hard work, we now enjoy a well-deserved position as a leading distillery in the New World Whisky category. Read more

Glenfiddich Elevates Flagship Range With Sophisticated Redesign for 12 and 15 year old bottles.

World’s Most Awarded Single Malt Scotch Whisky takes signature 12 and 15 Year Old expressions to the next level

Glenfiddich Elevates Flagship Range With Sophisticated Redesign for 12 and 15 year old bottles.

18th June 2019, Dufftown: Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, with Small Batch 18 Year Old following suit in 2020. Read more

Planning permission approved for Clynelish Distillery New Look visitor experience by Highland Council

Planning permission approved for Clynelish Distillery New Look visitor experience by Highland Council

A key milestone has been reached in the journey to transform the Clynelish Distillery visitor experience after Highland Council formally granted planning permission for the development today (Monday 17th June 2019). Read more

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky
Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky ~ 48% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £321.85
World-wide delivery available - Price Subject to Change


Glenfarclas 1962 (cask 3246) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1962 (cask 3246) Family Cask Spring 2015 Release Single Malt Whisky ~ 43.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,459.21
World-wide delivery available - Price Subject to Change


Ardbeg Alligator Single Malt Whisky
Ardbeg Alligator Single Malt Whisky ~ 51.2% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £395.00
World-wide delivery available - Price Subject to Change


Bowmore 29 Year Old 1988 - Edition No. 2 Single Malt Whisky
Bowmore 29 Year Old 1988 - Edition No. 2 Single Malt Whisky ~ 47.8% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £410.46
World-wide delivery available - Price Subject to Change


The Last Drop 1971 Blended Scotch Blended Whisky
The Last Drop 1971 Blended Scotch Blended Whisky ~ 46.7% ~ 75cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £3,000.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky ~ 50.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,129.03
World-wide delivery available - Price Subject to Change


Highland Park Ragnvald (Warrior Series) Single Malt Whisky
Highland Park Ragnvald (Warrior Series) Single Malt Whisky ~ 44.6% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £425.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1967 (cask 5113) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1967 (cask 5113) Family Cask Summer 2016 Release Single Malt Whisky ~ 55.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,675.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky
Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky ~ 51.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,100.00
World-wide delivery available - Price Subject to Change


Bruichladdich 1985/32 - Hidden Glory Single Malt Whisky
Bruichladdich 1985/32 - Hidden Glory Single Malt Whisky ~ 48.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £700.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter