Watt Whisky (and Watt Rum) release first bottlings
Published Date: 2nd October 2020
Husband and wife team Kate and Mark Watt, founders of The Campbeltown Whisky Company Ltd, are delighted to be releasing their first bottlings under their new Watt Whisky (and Watt Rum) independent bottling brand.
Kate and Mark between them have 40 years experience in the whisky industry and are using all their knowledge and industry contacts to deliver what they describe as 'good, honest whisky, priced for drinking rather than collecting.' Their philosophy is very much 'It's All About the Taste', which is reflected in the stylised tastebud logo they have chosen for the brand.
The Watts' first release comprises a Sherry Cask 19yo Blended Malt, a 10yo Highland Single Malt from an undisclosed distillery, a Mannochmore 12yo from a single brandy butt, a classic 11yo Caol Ila and a 13yo Travellers Rum from Belize. The 4 whiskies and one rum are all bottled as they believe good spirits should be - in their natural state with no chill filtration and no added colour - and all the whiskies are at cask strength. The rum has been reduced from its natural cask strength of 67.1% vol to the more approachable 100 proof or 57.1% vol.
Speaking about the product launch, Kate said, "We're delighted to be able to launch with 5 great casks, which wouldn't have been possible without the phenomenal support of our Crowdfunder supporters and friends in the industry. Starting a new business while expecting a new baby and trying to get it off the ground during Covid times (not to mention impending Brexit) isn't exactly ideal timing but we are cautiously optimistic about the future and already looking forward to our next release."
Instead of going down the classic route of regional profiles, Watt Whisky is taking a slightly more unconventional route. Mark has a mild form of synaesthesia which means that he smells in colour so the colour of the label is the colour he smells when he noses the whisky. Whether this results in different coloured labels having different flavour profiles or whether the colours are completely random remains to be seen!
Discussing distribution of the new brand, Mark explained, "With Watt Whisky, rather than trying to take over the world and potentially spreading ourselves and our whiskies too thinly we decided to work with only a few key partners. These are people I've worked with for many years and know that the working relationship with them will help to cement our brands in these markets for many years to come.
We're planning 3 or 4 releases a year, which will allow us to focus on the quality of the whisky and minimise repetition in bottlings - choice and variety is something that we feel our customers will demand and that's what we we plan to offer"
Watt Whisky will soon be available in the UK, Belgium, Denmark, Japan and Taiwan. Estimated UK retail prices of the first release are between £60 - £90.
More Whisky News
News: North Star Spirits - 1st December 2023
Unprecedented victory for North Star Spirits as business scoops Independent Bottler of the Year award for third time.
News: Spearhead - 30th November 2023
Spearhead eyes growth as Loch Lomond Group brings UK distribution of the innovative single-grain whisky back into its portfolio
News: SMWS - 29th November 2023
Drams Delivered To Your Door - The World’s Biggest Whisky Club Drops New Monthly Subscription Service
News: Wemyss Malts - 27th November 2023
Wemyss Malts (Scotland’s leading independent whisky curators) Unveil Winter Collection Of Five Rare Single Cask Whiskies
News: Glenmorangie - 27th November 2023
Glenmorangie Shines A Dazzling New Light On Its Infinitely Delicious 18 Years Old
News: Tomintoul - 20th November 2023
Rare single cask Tomintoul Vintage 1973 set for limited release: Double Wood Matured Vintage Expression
Distillery of the Month: November 2023
Bushmills Distillery

Planet Whiskies visited the new Bushmills Distillery in Northern Ireland on the 25th and 26th of September. Read our review of the experience of Bushmills and Northern Ireland at Planet Whiskies tour of Bushmills and Northern Ireland
You can also read the whole section about Bushmills Distillery at Bushmills Distillery Information on Planet Whiskies... So Bushmills is Planet Whiskies Distillery of the Month title for November 2023
Whisky Advent Calendars 2023
Drams Delivered To Your Door - The World’s Biggest Whisky Club Drops New Monthly Subscription Service

Whisky enthusiasts can now take their passion to the next level and have exceptional cask strength single malt whiskies delivered to their doors every month thanks to The Scotch Malt Whisky Society's new 'Drop & Dram' subscription service.
Click for more details
Whisky Tasting Sets
Stay Connected
Get Newsletter
Subscribe to our newsletter to get latest news, popular news and exclusive updates.
Latest Whisky News
Find out more about Scottish Distillery
Planet Whiskies Distillery Tours
Master Distillers Q&A
-
Keith Law: Master Distiller of Diageo
There are now two special pages on this website all about the views of Keith Law, the Master Distiller at Diageo. First page is about Blended Whisky and Food and the second page is a question and answer session relating to Keith's past experiences.... VIEW ANSWERS