Latest Whisky News from Hotel du Vin/Malmaison Group and The Scotch Malt Whisky Society - 12th Janaury 2010

Pioneering spirits... A unique collaboration between the Hotel du Vin/Malmaison Group and The Scotch Malt Whisky Society brings exclusive malt whiskies to all

The Hotel du Vin / Malmaison Group and The Scotch Malt Whisky Society are announcing an exciting new collaboration to provide Society members and non-members the opportunity to sample and enjoy some of the world’s rarest malt whiskies in the superb environment of Hotel du Vin and Malmaison hotels.

Until now members have been able to enjoy the Society’s single cask, single malt whiskies in its three members-only venues throughout the UK; two in Edinburgh and one in London. This unique partnership will now enable the Society’s 26,000 worldwide members to enjoy its limited edition bottlings, Society members’ events and luxurious ‘Society Suite’ hotel rooms in three new properties as from the end of January 2010.

Aberdeen’s Malmaison, Birmingham’s Hotel du Vin and Brighton’s Hotel du Vin will all open their doors later this month with a special Society snug – the ‘Whisky Snuggle’; dedicated lounges and bar areas where Society members and hotel guests can discover a range of different Society bottlings in unique and inspiring atmospheres.

Commenting on the partnership, Robert B.Cook, Chief Executive Officer, Hotel du Vin and Malmaison, says: “We are always looking at ways in which to innovate and bring something very special and unique to our customers. The Hotel du Vin and Malmaison Group together with The Scotch Malt Whisky Society share the same passion for excellence and I believe it is a natural business fit for us. We are confident that this collaboration will be a success.

Paul Miles, Managing Director of The Scotch Malt Whisky Society, commented: “This partnership will allow members, prospective members and their guests to truly immerse themselves in the relaxed atmosphere that the Society is renowned for now in the luxurious surroundings of the Hotel du Vin & Malmaison Group hotels. We look forward to offering an increasing number of members of The Scotch Malt Whisky Society the opportunity to sample Society malts on their door step with members’ dram prices and special offers on dinner and rooms while non-members will be able to sample Society whiskies and learn about the benefits of Society membership.”

Launch Opening Dates:

Aberdeen Malmaison: January 22 2010

Birmingham Hotel du Vin: January 29 2010

Brighton Hotel du Vin: February 5 2010

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