The Famous Grouse celebrates its 20 year relationship with Scottish rugby

The Famous Grouse, Scotland’s best selling whisky, has reached the culmination of its ‘Winter Grouse Season’ marketing package with a continuation of the brands long standing affiliation with Scottish Rugby.

As the Official Spirit of Scottish Rugby, The Famous Grouse will be supporting the national side during the 2010 RBS 6 Nations championship. Fans heading to Murrayfield for the France game on the 7th February and the England game on the 13th March will have a chance to soak up the pre-game party atmosphere in the Famous Grouse Stadium – a purpose built marquee in the grounds of Murrayfield.

As supporters walk through the tunnel at the marquee’s entrance, they will be greeted by clapping and cheering as if entering the stadium itself. The experience continues inside, with green floor underfoot and mock stands packed with crowds of supporters. Also inside, music from ceilidh band Kilter will keep the crowds entertained with rousing rugby anthems and popular Scottish classics.

All adult fans will be offered a complimentary serve of The Famous Grouse to get in to the spirit. Visitors can chose from The Famous Grouse with Appletiser, ginger beer or lemonade, highlighting the mixabitity of the drink.

Linda Sooprayen, Brand Manager for Maxxium UK, said: “We are extremely proud of our association with the national rugby team, which is one of the most iconic partnerships in sport. We are delighted that we have been involved for 20 years and hope to reward Scotland’s loyal fans by helping them get into the spirit of the 6 Nations games at Murrayfield.”

During these challenging economic times The Famous Grouse is committed to driving consumer demand and so has invested in this heavy weight marketing campaign to support the brands from St Andrew’s Day in November through to 6 Nations in February, incorporating the key selling periods around Christmas and Burns night.

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