The Glenrothes Extends Fan Base With New UK Listings - 31st May, 2012
Published Date: 31st May 2012
The Glenrothes Select Reserve single malt whisky, distributed by Maxxium UK, has bolstered its UK presence by securing a Multiple Grocer listing in Asda as well as being awarded a space in the Top Ten Malts within The Whisky Shop, the UK’s largest whisky specialist retailer.
These new opportunities will extend the Speyside brand’s presence with The Glenrothes Select Reserve becoming available in 189 Asda stores from May as well as securing additional exposure in The Whisky Shop stores and their online business at www.whiskyshop.com. This adds to the brand’s current availability in Sainsbury’s and specialist whisky retailers.
The Glenrothes Select Reserve is a non-Vintage specific selection carefully chosen and typifies the distillery house character of ripe fruits, citrus, vanilla and hints of spice. Introduced in 2005, and produced to the same exacting standards as the Vintages, The Glenrothes Select Reserve is presented in the iconic Glenrothes bottle and is the very essence of The Glenrothes range.
Peter Sandstrom, Marketing Director for Maxxium UK commented: “These new opportunities are testament to the success of our award winning single malt whisky. Once a truly hidden gem, The Glenrothes is increasingly being put in the spotlight and increased exposure through these new outlets will aid the brands coverage. We are able to reach more of our established fans and also introduce The Glenrothes to newcomers. This increased presence will help to continue to drive growth going forward.”
The Glenrothes also recently announced the winners of The Glenrothes Vintage Maker 2012, following on from the huge success of the 2011 Whisky Maker competition, which attracted close to 5,000 entries. The 12 lucky winners from the UK, USA and the rest of the world will work as The Glenrothes Vintage Makers in the heart of single malt production, Speyside, Scotland, culminating in the creation of The Glenrothes Vintage 2012, to be released when it reaches its peak of maturity.
The Glenrothes is also available in a limited range of Vintages. Rare and finite, Vintages are selected on their own unique personality and include Vintages 1988, 1995 and 1998. The Glenrothes Vintages are available from www.theglenrothes.com and specialist whisky retailers.
<< Back to all the latest new brought to you by Planet Whiskies
Distillery of the Month: September 2024
Tomintoul Distillery Tour
Planet Whiskies had a fantastic trip up to the Speyside Whisky region of Scotland in February 2024 to visit Angus Dundee Distillers Tomintoul Distillery within the Cairngorms National Park. Then, after the distillery tour and tasting, which was hosted by Iain Forteath, the master blender of Tomintoul, our press group travelled and stayed the night at the recently bought country home of Tomintoul House in the Aultmore Estate (previously called Aultmore House). Planet Whiskies has made the Tomintoul Distillery, Distillery of the Month for both March/April 2024. Read more Planet Whiskies Tomintoul Distillery Tour
Distillery of the Month: February 2024
Bushmills Distillery Tour
Planet Whiskies visited the new Bushmills Distillery in Northern Ireland on the 25th and 26th of September. Read our review of the experience of Bushmills and Northern Ireland at Planet Whiskies tour of Bushmills and Northern Ireland
You can also read the whole section about Bushmills Distillery at Bushmills Distillery Information on Planet Whiskies... So Bushmills was Planet Whiskies Distillery of the Month title for January/February 2024
Drams Delivered To Your Door
Drams Delivered To Your Door - The World’s Biggest Whisky Club Drops New Monthly Subscription Service
Whisky enthusiasts can now take their passion to the next level and have exceptional cask strength single malt whiskies delivered to their doors every month thanks to The Scotch Malt Whisky Society's new 'Drop & Dram' subscription service.
Click for more details
Whisky Tasting Sets
Advertisement
Stay Connected
Get Newsletter
Subscribe to our newsletter to get latest news, popular news and exclusive updates.
Latest Whisky News
Advertisement
Find out more about Scottish Distillery
Planet Whiskies Distillery Tours
Master Distillers Q&A
-
Keith Law: Master Distiller of Diageo
There are now two special pages on this website all about the views of Keith Law, the Master Distiller at Diageo. First page is about Blended Whisky and Food and the second page is a question and answer session relating to Keith's past experiences.... VIEW ANSWERS