Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest News - Whisky industry -New global digital platform for Chivas Regal - 4th June, 2009

A screen shot of the new global disgital platform from The Chivas BrothersChivas Brothers has unveiled a new global digital platform www.chivas.com that will integrate all online activity for its flagship Scotch whisky Chivas Regal. It will also create a global hub for the brand’s new Live with Chivalry communication programme, whilst allowing local affiliates to tailor online marketing in their regions.

In line with Chivas Regal’s core brand message Live with Chivalry, the new website offers a call to arms to Chivas consumers to join a worldwide movement behind Chivalry. Exhorting them to live their lives with Chivalry is the ‘Join the Movement’ module where consumers can upload their name, motto and crest to a wall of Chivalry advocates from around the world.

Simon Burley, International Marketing Manager for Chivas Regal, explains: “We want to focus our efforts on a consistent, stylish and engaging online platform that is true to Chivas Regal’s identity.  Our new digital solution aims to harness the Live with Chivalry campaign and create a real movement, both globally and locally, which calls our consumers to live their life with honour, courage and gallantry.”

The new hosting system will allow local marketing teams around the world to build on the global movement by creating their own local modules around Live with Chivalry whilst still benefiting from core global sections of the site.

A screen shot of the new global disgital platform from The Chivas BrothersFurther highlighting the globally acclaimed Live with Chivalry campaign and to mark the launch of the new website, a series of short films has been created that will be shown exclusively on the site celebrating Modern Knights from around the world. The films feature men that embody the masculine ideals that Chivas Regal is embracing with its Live with Chivalry campaign such as loyalty, brotherhood, honour, a sense of passion and adventure and behaving with class in everything you do.

Britain’s most successful Olympic sailor ever, triple gold Olympic medallist Ben Ainslie CBE, and Tony Chambers, the Editor-in-Chief of Wallpaper*, the iconic international design, fashion and lifestyle magazine, are both featured in the Modern Knights films.

Chivas Regal is a truly global brand, available in over 200 countries, and maintains a consistent positioning and global communication platform. The Live with Chivalry advertising campaign, launched at the end of 2008, is based on the idea that there is a code of behaviour that sets some men apart from others. This contemporary call for Modern Knights is an inspirational new platform that has researched extremely well in key markets around the world.

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required

Whisky Advent Calendar 2018

Whisky Advent Calendar 2018

See the full section of Whisky Advent Calanders available for December 2018 - Also available in Gin, Rum, Irish Whiskey, Bourbon, Vodka, Tequila, Cognac and a Douglas Laing special... Read More

Latest Whisky News

See all whisky press releases for 2018

Clydeside Distillery has Christmas all wrapped up for whisky fans. New tours launched as perfect Christmas gift ideas. 15th November 2018

Dublin Whiskey Bonding Tradition Is Honoured With New Red Spot Irish Whiskey Launch. 14th November 2018

Caol Ila Distillery visitor experience transformation plans submitted. 14th November 2018

Knappogue Castle Irish Whiskey Launches New Cask Finish Series. 13th November 2018

Finalists announced in the Spirit of Speyside Festival Whisky Awards 2019- Now public must vote for winners. 6th November 2018

Knock Their Socks Off With Membership To The World's Leading Whisky Club (SMWS): 1st November 2018

Isle of Arran Distillers launch exclusive small batch bottling: 31st October 2018

Open Champion Clarke Joins Loch Lomond Whiskies: 31st October 2018

Glencairn Named Official Whiskey Tasting Glass Provider To Distilled Spirits Council Of The United States: 29th October 2018

Read Planet Whiskies take on Redbreast 32-Year-Old Dream Cask Single Pot Cask Still Irish Whiskey. Find out about the history and tasting notes for this whiskey

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glenkinchie - The Managers Dram Single Malt Whisky
Glenkinchie - The Managers Dram Single Malt Whisky ~ 60.1% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £325.00
World-wide delivery available - Price Subject to Change


John Walker & Sons Private Collection - 2016 Edition Blended Whisky
John Walker & Sons Private Collection - 2016 Edition Blended Whisky ~ 43% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £418.95
World-wide delivery available - Price Subject to Change


Glenfarclas 1983 (cask 38) Family Cask Winter 2017 Release Single Malt Whisky
Glenfarclas 1983 (cask 38) Family Cask Winter 2017 Release Single Malt Whisky ~ 50.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £584.44
World-wide delivery available - Price Subject to Change


The Glenlivet 16 Year Old Cairn na Bruar - Single Cask Edition Single Malt Whisky
The Glenlivet 16 Year Old Cairn na Bruar - Single Cask Edition Single Malt Whisky ~ 60.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £309.43
World-wide delivery available - Price Subject to Change


Bruichladdich 1985/32 - Hidden Glory Single Malt Whisky
Bruichladdich 1985/32 - Hidden Glory Single Malt Whisky ~ 48.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £725.00
World-wide delivery available - Price Subject to Change


Ladyburn 40 Year Old 1974 (cask 74) - Private Cask Collection (William Single Malt Whisky
Ladyburn 40 Year Old 1974 (cask 74) - Private Cask Collection (William Single Malt Whisky ~ 48.6% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £2,400.00
World-wide delivery available - Price Subject to Change


Glenburgie 36 Year Old 1980 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky
Glenburgie 36 Year Old 1980 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky ~ 47.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £339.31
World-wide delivery available - Price Subject to Change


Glenglassaugh 49 Year Old 1967 (cask 1114-1) - Rare Cask Release Batch Single Malt Whisky
Glenglassaugh 49 Year Old 1967 (cask 1114-1) - Rare Cask Release Batch Single Malt Whisky ~ 42.7% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £3,995.00
World-wide delivery available - Price Subject to Change


Talisker 20 Year Old (2003 Release) Single Malt Whisky
Talisker 20 Year Old (2003 Release) Single Malt Whisky ~ 58.8% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £849.95
World-wide delivery available - Price Subject to Change


Glenfarclas 1958 (cask 2061) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1958 (cask 2061) Family Cask Spring 2015 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £8,283.41
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus