Ballantine’s 12 Year Old Launches Second Partnership With British Designer Of The Year Lee Broom
Published Date: 20th April 2012
Ballantine’s 12 Year Old today announced a second partnership with critically acclaimed British product and interior designer, Lee Broom. The Ballantine’s 12 Year Old Ritual by Lee Broom was revealed at the designer’s ‘Public House’ show at the renowned Salone Del Mobile in Milan.
Ballantine’s and Lee showcased the limited edition serving ritual which has been influenced by vintage crystal whisky decanters with a contemporary twist. The Ritual reflects the cultural amalgam of old meets new that is predominant in Broom’s work.
Speaking of the collaboration, Broom said “I am delighted to be collaborating with Ballantine’s 12 Year Old. As a British designer who designs and manufactures all of my collections in the UK, it is a wonderful opportunity to collaborate with a heritage British label to reinterpret my design style into a new medium.”
The Ritual looks like a decanter but on closer inspection, breaks into three individual sections for single or shared occasions:
The base acts as the whisky glass, sealing the notes and aromas
The middle section is for ice cubes or can be used as a second whisky glass
The top is to hold water or other ingredients to enhance the aromas of Ballantine’s 12 Year Old
This marks Lee’s second partnership with Ballantine’s 12 Year Old, after collaborating with five other critically acclaimed European artists to launch the concept bar ‘Art of BEYOND’ in 2011.
Peter Moore, Ballantine’s Global Brand Director, said “We are delighted to be working with Lee Broom again on Ballantine’s. Lee is an outstanding designer whose philosophy and values complement the brand perfectly. His work subtly mixes traditional and heritage cues with a modern and elegant twist very much like Ballantine’s 12 Year Old. A great match.”
The ritual will be released in a limited edition of 200 serving rituals to global markets including France, Mexico and Brazil.
Read more at www.ballantines.com