World class start as Spirit of Speyside Whisky Festival breaks its own records
Published Date: 7th February 2019
A surge in demand for tickets for the Spirit of Speyside Whisky Festival generated sales of £209,449 in the first 24 hours of release – with 173 events completely selling out in that time.
Ticket sales hit a high, beating last year’s total by more than £55,000, and making it another record-breaking launch for the festival.
Whisky lovers snapped up the opportunity to gain behind-the-scenes access to distilleries that are not usually open to the public, as well showing strong demand for dining events, VIP experiences and connoisseur tours.
Ticket sales went live at 12 noon on Tuesday, February 5. The first hour was frenetic, with a spend of £170,492 and 95 events selling out in that period.
There is strong demand so far from the US, the Netherlands, Germany and Sweden, as well as from visitors from the UK. However whisky lovers from Canada, Denmark, Norway, Japan, Spain, Austria, Sweden, Switzerland, Turkey, Russia, Romania and Australia are also among the early bookers.
Early demand for tickets has become a trend of the festival, and this year’s bumper results have been warmly welcomed by organisers who stress that with over 600 events making up this year’s programme there are still many different experiences and adventures to be had for a wide variety of events.
Festival chairman James Campbell said the phenomenal early demand for tickets was a great endorsement of the 20th anniversary event.
He said: “The Spirit of Speyside Whisky Festival remains a massively popular event with visitors from around the world and we are delighted that so many people are eager to get their tickets as quickly as they can.
“We have an excellent reputation for putting on a world class event, and people are making sure they get in early to get tickets for the activities they really want.
“As with previous years, the exclusive distillery tours are among those that have sold out first. The real whisky acolytes seek out very special experiences that are unique to the festival, so tours of distilleries not usually open to the public, went within minutes.
“We’re confident that the hugely encouraging sales over these first 24 hours will be maintained, and with over 600 different events included in the programme, there are still plenty of tickets available. “
This year, 5,864 tickets were snapped up within the first 24 hours of them going on sale, generating £209,449. In 2018, 4982 tickets sold in the same period, worth £154,000.
Event providers from across Speyside – the spiritual home of Scotland’s malt whisky production – have lined up a host of exciting and unusual events for both whisky connoisseurs and first-time visitors from May 1-6.
From exclusive tours and tastings to heritage walks, whisky pairings, and community-led events with music and food, the festival offers something for everyone whatever level of interest or knowledge they have in Scotland’s national drink.
Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More
Rare Johnnie Walker historical ‘crown jewels’ displayed for first time: Kilmarnock museum hosts unique display on roots of the Scotch whisky brand
Published Date: 20th February 2020
Treasured historical artefacts from the roots of the world’s number one Scotch whisky, Johnnie Walker, are to go on public display for the first time in Kilmarnock - the town where the story began 200 years ago. Read more
-------------------------------------------------
Introducing Midleton Very Rare Silent Distillery Collection. A new chapter for Irish luxury.
Published Date: 20th February 2020
February 2020 sees the launch of the first release from Ireland’s oldest ever whiskey collection. Midleton Very Rare, renowned as the Pinnacle of Irish Whiskey, is produced in Midleton Distillery, Co. Cork, Ireland and the Midleton Very Rare Silent Distillery Collection is a collection of six releases. Read more
-------------------------------------------------
Jameson Calls On Fans To Join In This St. Patrick’s Day Through 2020 Limited Edition Bottle
Published Date: 5th February 2020
Jameson Irish Whiskey, the world’s favourite Irish whiskey, has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking the start of the brand’s global St Patrick’s Day celebrations. Read more
-------------------------------------------------
Loch Lomond Whiskies sign partnership with the Professional Golfers’ Association
Published Date: 5th February 2020
Loch Lomond Whiskies, the Official Spirit of The Open, has concluded a new agreement with the Professional Golfers’ Association (The PGA) to become a ‘PGA Partner’ and the title sponsor of the Scottish PGA Championship. Read more
