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Latest Whisky News - Chivas presents the art of hosting - 17th April, 2012

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.

Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.

The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.

James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”

Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.

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Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

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Glenfarclas has globally released it’s much awaited limited-edition Pagoda Ruby Reserve. The distillery’s oldest whisky released to date has been aged for 62 years and is beautifully presented in a stunning Glencairn decanter featuring hand-mounted precious rubies. Read more

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Kerry and Derek Campbell, are behind new micro-distillery set for John O’Groats, Scotland's Northernmost Mainland Whisky Distillery

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Bowmore 36 Years Old 1972 (cask 3881) - Prestonfield Islay Single Malt Whisky ~ 48.8% ~ 70cl

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Glenfarclas 1972 (cask 3548) Family Cask Winter 2015 Release Single Malt Whisky ~ 45.6% ~ 70cl

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Glenfarclas 1975 (cask 1185) Family Cask Winter 2015 Release Single Malt Whisky ~ 44.5% ~ 70cl

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Highland Park 40 Year Old - Spring 2019 Release Single Malt Whisky ~ 43.2% ~ 70cl

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Very Old & Rare Advent Calendar - Walnut (2019 Edition) Blended Whisky
Very Old & Rare Advent Calendar - Walnut (2019 Edition) Blended Whisky ~ 48% ~ 72cl

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