Chivas presents the art of hosting
Published Date: 17th April 2012
Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.
Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.
The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.
James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”
Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.
<< Back to all the latest whisky news brought to you by Planet Whiskies
Subscribe to our newsletter to get latest news, popular news and exclusive updates.
Latest Whisky News
Find out more about Scottish Distillery
Planet Whiskies Distillery Tours
Master Distillers Q&A
David Turner: Bowmore Distillery Manager Questions and Answers
Planet Whiskies recently had a trip to Islay and of course we visited the famous Bowmore which is Islay oldest distillery. While we were there we got the chance to ask David Turner the distillery manager of Bowmore a few questions about his life at Bowmore Distillery.... VIEW ANSWERS
Keith Law: Master Distiller of Diageo
There are now two special pages on this website all about the views of Keith Law, the Master Distiller at Diageo. First page is about Blended Whisky and Food and the second page is a question and answer session relating to Keith's past experiences.... VIEW ANSWERS