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Latest Whisky News - Chivas presents the art of hosting - 17th April, 2012

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.

Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.

The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.

James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”

Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.

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Some Scottish Whisky Available to Buy Online

Glenglassaugh 39 Year Old 1976 (cask 3170) - Rare Cask Release Batch 2 Single Malt Whisky
Glenglassaugh 39 Year Old 1976 (cask 3170) - Rare Cask Release Batch 2 Single Malt Whisky ~ 40.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £895.00
World-wide delivery available - Price Subject to Change


Glen Moray Mastery Single Malt Whisky
Glen Moray Mastery Single Malt Whisky ~ 52.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £828.35
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Longmorn 23 Year Old Single Malt Whisky
Longmorn 23 Year Old Single Malt Whisky ~ 48% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £410.00
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Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky ~ 50.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,129.03
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Glenfarclas 1968 (cask 5243) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1968 (cask 5243) Family Cask Summer 2016 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,228.88
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Glenmorangie 15 Year Old 1988 Madeira Cask Matured Single Malt Whisky
Glenmorangie 15 Year Old 1988 Madeira Cask Matured Single Malt Whisky ~ 56.6% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Littlemill 20 Year Old - Royal Wedding Celebration (Hart Brothers) Single Malt Whisky
Littlemill 20 Year Old - Royal Wedding Celebration (Hart Brothers) Single Malt Whisky ~ 46% ~ 70cl

Region: Lowland  ~  Type:   Scottish


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Highland Park 25 Year Old 1991 (cask 8103) - Mackillops Choice Single Malt Whisky
Highland Park 25 Year Old 1991 (cask 8103) - Mackillops Choice Single Malt Whisky ~ 53.9% ~ 70cl

Region: Island  ~  Type:   Scottish


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Glenmorangie 14 Year Old Cognac Cask Matured Single Malt Whisky
Glenmorangie 14 Year Old Cognac Cask Matured Single Malt Whisky ~ 43% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Glenfarclas 1964 (cask 4726) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1964 (cask 4726) Family Cask Spring 2017 Release Single Malt Whisky ~ 42.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,366.35
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