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Latest Whisky News - Chivas presents the art of hosting - 17th April, 2012

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.

Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.

The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.

James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”

Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.

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The Macallan 18 Year Old 1966 Single Malt Whisky
The Macallan 18 Year Old 1966 Single Malt Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,995.00
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Bunnahabhain 36 Year Old 1980 - Canasta Cask Finish Single Malt Whisky
Bunnahabhain 36 Year Old 1980 - Canasta Cask Finish Single Malt Whisky ~ 49.5% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £1,750.00
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Linkwood 26 Year Old 1989 (cask 7327)  - Mackillops Choice Single Malt Whisky
Linkwood 26 Year Old 1989 (cask 7327) - Mackillops Choice Single Malt Whisky ~ 47.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 1982 (cask 4565) Family Cask Winter 2017 Release Single Malt Whisky
Glenfarclas 1982 (cask 4565) Family Cask Winter 2017 Release Single Malt Whisky ~ 52.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Ardbeg Supernova 2015 (SN2015) - Committee Release Single Malt Whisky
Ardbeg Supernova 2015 (SN2015) - Committee Release Single Malt Whisky ~ 54.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Glenfarclas Family Cask 1961 (cask 3054) Summer 2014 Release Single Malt Whisky
Glenfarclas Family Cask 1961 (cask 3054) Summer 2014 Release Single Malt Whisky ~ 44.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Macallan 30 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Macallan 30 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 47.2% ~ 50cl

Region: Speyside  ~  Type:   Scottish


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Bowmore Surf (1L) - 1980s Single Malt Whisky
Bowmore Surf (1L) - 1980s Single Malt Whisky ~ 43% ~ 100cl

Region: Islay  ~  Type:   Scottish


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Kinclaith 40 Year Old 1969 (cask 301445) - Cask Strength Collection (S Single Malt Whisky
Kinclaith 40 Year Old 1969 (cask 301445) - Cask Strength Collection (S Single Malt Whisky ~ 47.3% ~ 70cl

Region: Lowland  ~  Type:   Scottish


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Glenrothes 20 Year Old 1995 (cask 909700) - Artist #8 (La Maison du Wh Single Malt Whisky
Glenrothes 20 Year Old 1995 (cask 909700) - Artist #8 (La Maison du Wh Single Malt Whisky ~ 52.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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