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Latest Whisky News - Chivas presents the art of hosting - 17th April, 2012

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.

Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.

The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.

James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”

Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.

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Some Scottish Whisky Available to Buy Online

Bruichladdich 1986/30 - The Magnificent Seven Single Malt Whisky
Bruichladdich 1986/30 - The Magnificent Seven Single Malt Whisky ~ 44.6% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £723.55
World-wide delivery available - Price Subject to Change


Glenfiddich Excellence 26 Year Old Single Malt Whisky
Glenfiddich Excellence 26 Year Old Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £359.90
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Glenfiddich 2003 (cask 33643) - Spirit of Speyside 2017 Single Malt Whisky
Glenfiddich 2003 (cask 33643) - Spirit of Speyside 2017 Single Malt Whisky ~ 59% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £399.95
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Royal Brackla 20 Year Old 1978 - Rare Malts Single Malt Whisky
Royal Brackla 20 Year Old 1978 - Rare Malts Single Malt Whisky ~ 59.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £495.00
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Tomatin 36 Year Old - Batch 3 Single Malt Whisky
Tomatin 36 Year Old - Batch 3 Single Malt Whisky ~ 46% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £499.00
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The Macallan 18 Year Old 1982 Single Malt Whisky
The Macallan 18 Year Old 1982 Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenglassaugh 40 Year Old Single Malt Whisky
Glenglassaugh 40 Year Old Single Malt Whisky ~ 42.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 1981 (cask 1606) Family Cask Winter 2017 Release Single Malt Whisky
Glenfarclas 1981 (cask 1606) Family Cask Winter 2017 Release Single Malt Whisky ~ 54.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Brora 35 Year Old (2012 Special Release) Single Malt Whisky
Brora 35 Year Old (2012 Special Release) Single Malt Whisky ~ 48.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky ~ 48% ~ 70cl

Region: Islay  ~  Type:   Scottish


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