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Latest Whisky News - Chivas presents the art of hosting - 17th April, 2012

Chivas Regal, the world’s first luxury Scotch whisky, has teamed up with the founders of Le Baron nightclubs, to create a limited edition pack for off-trade retailers to capitalise on the growing trend for at-home drinking.

Available in April 2012, in more than 20 markets globally, the ‘Chivas & Le Baron’ limited edition gift pack is designed to provide consumers with the tools to perfectly master the art of hosting at home.

The striking limited edition pack features a contemporary graffiti design by Le Baron co-founder and renowned artist, Andre Saraiva. Each pack contains a bottle of Chivas Regal 12 Year Old and a membership card that gives consumers access to exclusive content at the new microsite, www.chivas.com/artofhosting, including tips from Andre and Le Baron co-founder, Lionel, on how to throw the perfect party. Videos on the site show the duo guiding their audience on everything from drinks to invitations and users can also download a bespoke music playlist exclusively curated for Chivas by Le Baron.

James Slack, Global Brand Director for Chivas Regal, says: “The Art of Hosting is aimed at people who are embracing the global trend to entertain at home. By teaming up with Le Baron, we are positioning Chivas as the perfect spirit to enjoy at home and raising brand awareness among modern, discerning drinkers who enjoy hosting sophisticated, social events.”

Chivas Regal & Le Baron will be available globally from April 2012 and will retail at approximately 10% premium to Chivas Regal 12 Year Old.

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Some Scottish Whisky Available to Buy Online

Glenglassaugh 42 Year Old 1973 (cask 5638) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 42 Year Old 1973 (cask 5638) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.6% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £1,950.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release Single Malt Whisky ~ 53% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,988.00
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Glenfarclas 1974 (cask 5787) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1974 (cask 5787) Family Cask Spring 2017 Release Single Malt Whisky ~ 55.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
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Balvenie 25 Year Old Single Barrel Traditional Oak Single Malt Whisky
Balvenie 25 Year Old Single Barrel Traditional Oak Single Malt Whisky ~ 47.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £438.59
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The Macallan Royal Marriage - 1981 Single Malt Whisky
The Macallan Royal Marriage - 1981 Single Malt Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


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Springbank 21 Year Old 1996 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 21 Year Old 1996 - Single Cask (Master of Malt) Single Malt Whisky ~ 55.2% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


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Yamazaki 1999 (bottled 2012) Single Malt Whisky
Yamazaki 1999 (bottled 2012) Single Malt Whisky ~ 58% ~ 70cl

Region: Japanese  ~  Type:   Scottish


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Glenfiddich 39 Year Old 1977 (cask 22742) - Rare Collection Single Malt Whisky
Glenfiddich 39 Year Old 1977 (cask 22742) - Rare Collection Single Malt Whisky ~ 44.9% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Clynelish 33 Years Old 1973 (cask 8912) - Prestonfield Highland Single Malt Whisky
Clynelish 33 Years Old 1973 (cask 8912) - Prestonfield Highland Single Malt Whisky ~ 54.3% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Hibiki 21 Year Old - Kacho Fugetsu Blended Whisky
Hibiki 21 Year Old - Kacho Fugetsu Blended Whisky ~ 43% ~ 70cl

Region: Japanese  ~  Type:   Scottish


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