Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Glenfiddich Latest News | Purple Creative launches 2014 Glenfiddich Global visual identity | 23rd October, 2014

Glenfiddich Latest News | Purple Creative launches 2014 Glenfiddich Global visual identity | 23rd october,2014

Acclaimed UK design agency Purple Creative has just finished a major project creating a new global visual identity for Glenfiddich single malt Scotch whisky.

Purple has been involved in every area of the development of the new visual identity, including a new iteration of the famous stag icon, along with new colour palettes, bespoke fonts, graphic embellishments and imagery.

The agency has worked with Glenfiddich for over eight years, with highlights including the creation of the world’s first virtual distillery tour, their Visitor’s Centre in Scotland, multiple launches of new pioneering single malts, including the Glenfiddich 50 Year Old and 18 Year Old, along with their beauty imagery, and the previous visual identity in 2008.

Sarah Macaulay, Glenfiddich Global Marketing Manager, reveals there were several key objectives for the new identity, including; “To premiumise Glenfiddich, embedding it into the world of luxury; to ensure a strong global consistency at all consumer touch-points; and to harness the strength of the brand equities of ‘pioneering spirit’ and ‘family run’ to make the brand truly distinctive.”

The different elements to the project were;

  • Evolving the stag icon

  • Evolving the Glenfiddich logotype

  • Creating a new imagery style

  • Creating two new bespoke fonts

  • Creating luxury graphic embellishments

  • Creating a new colour system

  • Creating a new tone of voice

 
Please see accompanying documents for full details on each element of the campaign.

Gary Westlake, Founder and Creative Director, Purple said; “The luxury drinks sector has always been image-led, with the competition constantly raising the bar. That’s why we wanted to reappraise and equip Glenfiddich with a brand world for the future.

Understanding the brand and its history has allowed us to add real depth and rationale for our creative solutions. It has also helped having a brave client, who is looking to the future, while having a rich and authentic 125 year heritage.

My personal highlight was having the chance to perfect the stag icon, one of the most famous brand logos in the world.”

Sarah Macaulay, Global Marketing Manager, Glenfiddich added; “Purple have become an extension of the Glenfiddich team over the years, they are creatively obsessive about attention to detail, and genuinely invested in the future of our brand. This means that their creative responses align with our objectives. We’re incredibly proud of Glenfiddich’s new visual identity, and we’re confident that it will enhance the brand’s luxury credentials globally.”

Credits:
Creative Director: Gary Westlake
Designers:

  • Olga Frolova

  • Gwyn Edwards

  • Lizzie Francis

  • Andy Wyatt

Copywriter:     Jamie Fleming
Project/Production manager: Hannah Brown

Typography
Fontsmith: Phil Garnham and Jason Smith


Graphology
Margaret Webb (MD of Handwriting Experts Graphology Services UK) 
Caroline Murray (Chairman of the British Academy of Graphology) 

<< View more from the Glenfiddich Range

<< Read more about the Glenfiddich Distillery and more news

<< Back to all the latest new brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

World's largest private whisky collection set to sell for £8m Perth, Scotland in February 2020.

World's largest private whisky collection set to sell for £8m Perth, Scotland in February 2020.

The world’s largest ever private whisky collection, comprising 3,900 bottles, is poised to sell for a projected £8 million when it goes under the hammer in Perth next February. Further cementing Scotch whisky’s status as one of the most valuable investments on the market. Read more

-------------------------------------------------

Irish Distillers: New Packaging for Jameson Caskmates Series

Irish Distillers: New Packaging for Jameson Caskmates Series

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has unveiled a packaging revamp for its Jameson Caskmates Series. Read more

-------------------------------------------------

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Single malt whisky creator Gordon & MacPhail has unveiled a duo of special bottlings from its iconic Connoisseurs Choice range for Christmas gifting. Read more

-------------------------------------------------

Islay whisky collection up for auction in aid of RNLI: A Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer

Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer for RNLI

The Islay Sea Collection, a group of seven malt whiskies from each of Islay’s coastal distilleries presented in a one of a kind display case is set to go under the hammer in this month’s Just Whisky auction with all proceeds going to the Portrush and Islay volunteer lifeboat crews. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glen Grant 1970 (bottled 2017) (cask 3482) - Samaroli Single Malt Whisky
Glen Grant 1970 (bottled 2017) (cask 3482) - Samaroli Single Malt Whisky ~ 40% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £2,279.75
World-wide delivery available - Price Subject to Change


The Balvenie 40 Year Old 3cl Sample Single Malt Whisky
The Balvenie 40 Year Old 3cl Sample Single Malt Whisky ~ 48.5% ~ 3cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £321.21
World-wide delivery available - Price Subject to Change


Mosstowie 45 Year Old 1973 (cask 7622) - 30th Anniversary Gift Box (Si Single Malt Whisky
Mosstowie 45 Year Old 1973 (cask 7622) - 30th Anniversary Gift Box (Si Single Malt Whisky ~ 51.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,495.00
World-wide delivery available - Price Subject to Change


Springbank 25 Year Old 1993 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 25 Year Old 1993 - Single Cask (Master of Malt) Single Malt Whisky ~ 51% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £425.00
World-wide delivery available - Price Subject to Change


Port Dundas 40 Year Old 1978 (cask 12988) - Xtra Old Particular (Dougl Grain Whisky
Port Dundas 40 Year Old 1978 (cask 12988) - Xtra Old Particular (Dougl Grain Whisky ~ 58.7% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £370.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1972 (cask 3548) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1972 (cask 3548) Family Cask Winter 2015 Release Single Malt Whisky ~ 45.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,393.19
World-wide delivery available - Price Subject to Change


Glenfarclas 1954 (cask 1260) Family Cask Summer 2014 Release Single Malt Whisky
Glenfarclas 1954 (cask 1260) Family Cask Summer 2014 Release Single Malt Whisky ~ 47.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £6,789.23
World-wide delivery available - Price Subject to Change


Glenfarclas 1966 (cask 4199) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1966 (cask 4199) Family Cask Spring 2017 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,366.18
World-wide delivery available - Price Subject to Change


Caledonian 42 Year Old 1976 (cask 12769) - Xtra Old Particular (Dougla Grain Whisky
Caledonian 42 Year Old 1976 (cask 12769) - Xtra Old Particular (Dougla Grain Whisky ~ 53.3% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £329.34
World-wide delivery available - Price Subject to Change


Campbeltown 1972 - Tesco Traditional - 1990s Single Malt Whisky
Campbeltown 1972 - Tesco Traditional - 1990s Single Malt Whisky ~ 46% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £1,400.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter