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Straight from the Still
Greetings from Templeton,
 I hope you all had a restful and enjoyable Labor Day weekend. There are several exciting things going on at Templeton Rye including the much anticipated return of Volunteer Bottling, a Boardwalk Empire viewing party at the Science Center and our very own entry for the new Cy-Hawk trophy. You can read about all of these items in the newsletter.
I wanted to take a minute and update you all on some strategic issues so you have updated (and correct) information. First, we are planning to greatly increase our monthly allocation to the State of Iowa in October, November and December, so you should have an easier time finding a bottle of The Good Stuff for the holidays. Speaking of Iowa, we are on pace to increase the amount of product sold in Iowa in 2011 by 210% over 2010 (22,000 cases vs. 7,100 cases). We are very happy that we have been able to increase this figure and are working hard to continue to do so in the future. We are still far from reaching demand in our home state but are certainly trending the right way.
A lot of people are surprised to hear this but Templeton Rye is still only sold in four markets: Iowa, Illinois, San Francisco and New York. Illinois continues to be a great market for us led by our most famous customer AZ-85's old stomping grounds of Chicago. We entered New York City and San Francisco last December with the goal of initially establishing Templeton Rye at a select group of high-end bars and restaurants. We have been very successful in achieving this with our distribution partners and are now adding new accounts and focusing on building consumer awareness of Templeton Rye. (So if you live there and have a good idea for an event, please let us know).
I am sharing all of this because we recently had a strategy meeting and, despite a significant increase in product upcoming, we are not planning to enter any additional markets until 2014. We apologize to all of the states on our short list but we are committed to continuing to grow our supply to Iowa and maintaining adequate supply to support our partners in Chicago, San Francisco and New York. The bartender community in each of these markets has really embraced our product and we want to establish Templeton Rye as the rye whiskey of choice in these markets prior to moving on.
Thank you all for your continued support and all the best to you and yours.
Cheers,
Scott Bush, President, Templeton Rye
Boardwalk Empire Premiere Party at Star Theater in Science Center of Iowa
We still do not know if Templeton Rye will have a bit part or a featured role in the show this season but we are throwing a great party for the premiere and watching it in the 50' Star Theater. Please join the Templeton team for this very unique event on Sunday, September 25th. Only 60 tickets will be sold and all proceeds will benefit the Science Center of Iowa.
More information is available here.
Templeton Rye Cy-Hawk Trophy
During a lapse of focus in a recent meeting at the distillery, our team got into a discussion about the Cy-Hawk Trophy, awarded annually to the winner of the Iowa vs. Iowa State football game. The Templeton team includes two Hawkeyes, two Cyclones and a BV Beaver, by the way. Fairly quickly we were convinced that Templeton Rye should be a part of the trophy as both Hawkeyes and Cyclones enjoy The Good Stuff. We called over our friend Alex Schoeppner from Schoeppner Designs (an Iowa State grad) and began brainstorming ideas.
Alex ended up designing the Templeton Rye / Schoeppner Design Cy-Hawk trophy, which premiered last Sunday night on WHO-TV's SOUND-Off. You may view the video here.
We have also set up a poll on our Facebook Page asking which city (Iowa City or Ames?) will claim the inaugural Templeton Rye / Schoeppner Design Cy-Hawk trophy this weekend. To vote, head over to our Facebook Page and root for your team. By participating, you'll also be able to enter for a chance to win a Templeton Rye merch prize pack!
Volunteer bottling returns!
Pictured above: Our crew of bottling volunteers from last fall.
Based on the success we experienced last year and the huge amount of inquiries on our website, we have decided to do another round of volunteer bottling this year. We will be holding two weeks of volunteer bottling: October 24-28 during the five-year anniversary of our first bottling and
November 14-18 as we start to bottle Batch 5. The work is easy and you get to meet some really nice and interesting people. Templeton Rye supplies pizza each day and everyone gets a free t-shirt and of course a sample of The Good Stuff.
To reserve your spot for this year, please review dates and sign up here. Please make a point to only sign up for a spot if you will be able to make it, to help us manage on our end.
Mark your calendars: Upcoming Templeton Rye events
Sept 10th - Iowa vs Iowa State gamewatch @ Merkle's in Chicago
Sept 16th - Templeton Rye Gatsby Gala at the Salisbury House - Des Moines, IA
Tickets are available here: http://salisburyhouse.org/event.php?event_id=127_0
Sept 24th - Rock N Roll Pig Roast at Ethyl's beer and wine dive - 324 S Racine Ave, Chicago, IL. Doors at 1pm, music at 3pm. http://www.rockandrollpigroast.com
Sept 25th - Boardwalk Empire Premiere Party at SCI
Sept 28th - 6:30 pm - Chicago Indy Spirits Festival @ The Bottom Lounge
Oct 7th - Whiskeyfest San Francisco
Oct 8th - Iowa vs. Penn State gamewatch in San Francisco TBD
Oct 9th - Bangers & Lace 1st Anniversary party pig roast - 1670 W. Division, Chicago, IL. http://bangersandlacechicago.com/events
Oct 24-28 - Volunteer Bottling in Templeton, IA
Nov 1 - Whiskeyfest NY
Nov 14-18 - Volunteer Bottling in Templeton, IA
If you have any questions or need more information about any of the events listed in our newsletter, don't hesitate to drop us a line at info@templetonrye.com.
To ensure successful delivery of our emails, please add info@templetonrye.com to your e-mail program's address book.
If you aren't already on our e-mail list, be sure to sign up here:
http://www.templetonrye.com/subscribe
© 2011 Templeton Rye Spirits, LLC, Templeton, Iowa |
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