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Latest News from the whisky industry - Templeton Rye - 17th February, 2010

The below information is from the distillery itself and the contents and text has not been modified.

This newletter was sent to me as part of a Templeton Rye newsletter for 17th February, 2010. Enjoy reading this page as I found it very interesting. One of the stories in the below newletter is from the the distillery Manager Kevin Boersmais. There are also excellent photo in the newsletter regarding the T empleton Rye holiday party. This is the first of newsletter of the year from Templeton Rye and has great information regarding this distillery.

Templeton Rye Legend

Straight from the still

ScottDear friends,

Greetings from Templeton. We are a ways into a long winter here in Iowa but spring is in sight and it is officially 2010, the year when our expanded inventory starts to come on-line.

As many of you know, our product is aged in oak barrels for more than four years so we are only able to sell today what we distilled in 2006. We refused to rush our product or sacrifice quality, which has led to a long game of hurry-up-and-wait.

We started to expand production at the end of 2006 and that product begins to come on-line late this year. The bad news is that inventory will continue to be very lean until then. The good news is that we hope and expect to have a much larger and more stable inventory in place for Iowa and Illinois in time for Christmas and after the first of next year.

Until then, we will continue to ask for your patience. We currently sell about 70% of our product in Iowa and will continue to send product to the State Liquor Warehouse each month. You can see our actual Iowa case allocation for 2010 and early 2011 below. And, yes, we'll be giving thanks in November that December and beyond looks much better.

allocation

Thank you all for your continued support. We are just getting started and are very excited about the future of Templeton Rye.

All the best,
Scott Bush, President

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Whiskey on ice: Braving the Iowa winter

Hello Templeton Rye fans,

Kevin Boersma, Distillery Manager, here with a little winter storm news. Not only has this been a long, snowy winter, but we were recently pummeled with a crippling ice storm. This storm left thousands without power for several days including the distillery, which was out of power for nearly four days. We received close to an inch of ice in the area, which led to downed power lines, poles and many, many trees. Crews from Missouri, Kansas, Illinois and Nebraska were in the area trying to restore power so everyone could try and get back to normal. Clean-up of trees is still going on and will continue into the spring. I thought I would share a few photos with you from around the distillery. Here's to warmer weather!

Cheers,
Kevin



snow

Click here to see more photos on our blog.

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Templeton Rye supports John Stoddard Rally Against Cancer

The TR team recently attended the John Stoddard Rally Against Cancer benefit at Hy-Vee Hall in Des Moines. We donated an Ultimate Templeton Experience to the auction, which generated $3,500 for this great cause.

TR Distiller Keith Kerkhoff had a chance to catch up with one of his old coaches from the Dallas Cowboys, the one and only Mike Ditka.

snow

Keith and Coach Ditka shared some old training camp and Coach Landry stories over a glass of The Good Stuff.

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Chef Testimonial: Sbrocco's Chef Meek cooks with The Good Stuff

Chef Andrew Meek of Sbrocco in Des Moines, Iowa, talks about cooking with Templeton Rye whiskey. Chef Meek likes to incorporate local ingredients into his dishes as much as possible, including his Chocolate Walnut Torte.

chef meek

Want to see more videos? Please visit our YouTube channel.

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Merch Spotlight: Wooden pub signs

We just added these to our online store: Signs with the Templeton Rye label printed on real wood. The signs are approximately 24 inches by 36 inches and look very cool in a home, office or bar.
Order yours today for 50% off the original price, just use coupon code NEWSLETTER at checkout.
(Offer good through the end of February 2010.)

woodsign

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Hard to find? Or just not looking in the right places?

trbottles

Hi friends, Jason Walsmith here.

"Hard to find, just not looking in the right places." - This was a text I received from a friend last week accompanied by the above image. I replied, "Where did you find all that TR?" and he said "In the dining room of my restaurant." I will keep the location anonymous, so they aren't ransacked in the middle of the night by thirsty Templeton Rye fans, but I would like to use this as an illustration that there is Templeton Rye out there - you just have to look for it, and luckily, our fans know that Templeton Rye tastes better when shared. By now, everyone is getting into the habit of checking the shelves of the stores where they procure their whiskey. At any time, if you see a few bottles on the shelves, you mentally check your inventory and pick up a bottle if you're running low. You might buy two bottles, so you can give one to a friend as a gift and save one for that special occasion that's coming up.

One of the biggest trends we continue to see on Facebook and Twitter amongst Templeton Rye fans is their willingness to help other fans find The Good Stuff. If you're on Twitter, you might have noticed Templeton Rye Twitter fans using what's called a hashtag in their updates that looks like this: #TRspotting(s). This hashtag tells Templeton Rye fans that they've spotted a bottle (or multiple bottles) of Templeton Rye at their local grocery or liquor store. Sometimes fans even include photos in their tweets to prove that it's on the shelves. The same trend has carried over to Facebook, allowing fans of our Facebook fan page to easily locate Templeton Rye when their stock is running low.

twitpic

These days, if a person finds more than one bottle at any given location, they might feel inclined to buy it all. I understand that many of you are afraid that we might run out, and you won't be able to get your supply of "The Good Stuff." I just want to remind you that we will not run out. We have a steady and growing supply. I would also like to remind you that Templeton Rye does indeed taste better when shared. That applies to a single bottle amongst friends, or leaving a bottle or two behind the next time you find the motherload at your retailer of choice. It's kind of like leaving a pile of dry firewood at the campsite in the woods for the next cold and wet campers that happen upon it in need of warmth. Spread the love.

Cheers,
Jason

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Photos from the Templeton Rye holiday party

The entire Templeton Rye team got together at the Hausbarn in Manning for this year's holiday party. Scott's mother Linda made soup and the whole team ended the night at the Manning Bowling Alley. Below are a few pictures from the event.

christmas party

christmas party

christmas party

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If you have any questions or need more information about any of the events listed in our newsletter, don't hesitate to drop us a line at info@templetonrye.com.

To ensure successful delivery of our emails, please add info@templetonrye.com to your e-mail program's address book.

If you aren't already on our e-mail list, be sure to sign up here:
http://www.templetonrye.com/newsletter_signup.shtml

© 2010 Templeton Rye Spirits, LLC, Templeton, Iowa

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