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Glenfiddich IPA Experiment launches in UK on-trade with Young's exclusive :: 17th January, 2017

Glenfiddich IPA Experiment launches in UK on-trade with Young's exclusive :: 17th January, 2016

[London, 17th January, 2017]  Today, Glenfiddich, the world’s most awarded single malt whisky, officially launches the Glenfiddich IPA Experiment in the UK on-trade starting with 85 Young’s pubs across London. 

The Glenfiddich IPA Experiment is the world’s first single malt Scotch whisky finished in IPA craft beer casks. A collaboration between Glenfiddich Malt Master, Brian Kinsman, and Speyside craft brewer, Seb Jones, they worked together to pioneer a new single malt Scotch whisky imbued with zesty citrus and tangy hops from the oak casks that had previously held a bold Speyside IPA.  

According to Glenfiddich Senior Brand Manager, Sarah Harding, “Since the Glenfiddich IPA Experiment launched in September 2016 in the off-trade, we have been overwhelmed by the interest from consumers and whisky connoisseurs nationwide due to the unique qualities of this experimental liquid. We are so pleased to be officially launching the Glenfiddich IPA in the UK on-trade with Young’s so more consumers can experience this collaboration between brewer, Seb Jones, and Glenfiddich Malt Master, Brian Kinsman.” 

Gillian McLaren, Director of Marketing said “At Young’s we aim to go above and beyond when offering our consumers a range of unique drinks and experiences. We are seeing a growing demand for whisky and as Glenfiddich is one of the most innovative whisky brands in the world, we’re thrilled to be the first managed outlet to stock Glenfiddich IPA across 85 of our pubs. We hope it will appeal to our current whisky drinkers and look forward to educating more consumers on the wonderful world of whisky through our variety of consumer tasting events.”  

Young’s will be hosting a number of Glenfiddich IPA Experiment whisky tasting events for customers which will run from 17th January until 17th March 2017. These include:

  1. January 18th (7pm-9pm): GLENFIDDICH IPA MASTERCLASS @ WHITE BEAR, KENNINGTON

  2. February 23rd (7pm-9pm): GLENFIDDICH DECONSTRUCTED @ DOG & FOX, WIMBLEDON

To find more information about the events and Young’s Whisky Tide campaign, visit http://www.youngs.co.uk/

Glenfiddich IPA is part of Glenfiddich’s innovative Experimental Series, a new range that combines the brand’s passion for pushing Scotch whisky boundaries and its collaborations with trailblazers from the whisky world and beyond.

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Highland Park Loki - The Valhalla Collection 15 Year Old Single Malt WhiskyHighland Park Loki - The Valhalla Collection 15 Year Old Single Malt Whisky

Colour/Appearance: Pale gold.
Nose: Spiced apple, oak cakes, dried bitter orange, buttery toffee, gingerbread.
Palate:Sweet smoke, apples, custard, woody, spices, cinnamon, ginger.
Finish: Constantly changing.

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Glenfiddich IPA Experimental Series #01 Single Malt WhiskyGlenfiddich IPA Experimental Series #01 Single Malt Whisky

The Glenfiddich Experimental Series pushes whisky boundaries and challenges traditions.When Brian Kinsman, our malt master, met an entrepreneurial Speyside craft brewer, they hit it off immediately and it didn't take long for a genius idea to form.... Read more

Glenfiddich IPA Experimental Series for only £44.90
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Selection of Scottish Malts Whisky available from Spirits By Post

Highland Park Odin - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Odin - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Vivid burst of sunlight.
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Arran Malt The Exciseman Volume 3 Smugglers Series Limited Release Single Malt Scotch WhiskyArran Malt The Exciseman Volume 3 Smugglers Series Limited Release Single Malt Scotch Whisky

Distillery:  Arran

Nose: The rich honeyed character is immediate on the nose, luxuriously decadent. The fresh coastal character is also evident. Apples, vanilla and a touch of spice are also subtly present with a hint of toasted oak. Click to read full tasting notes.

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Scapa 1980 25 Year Old Single Malt Scotch WhiskyScapa 1980 25 Year Old Single Malt Scotch Whisky

Distillery:  Scapa

Colour/Appearance: Light Gold.
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Highland Park Thor - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Thor - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Fair gold. Nose:Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate:Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

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Highland Park Capella Special Edition Single Malt WhiskyHighland Park Capella Special Edition Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Dark Amber.
Nose: Honey, apricot, plum, a little smoked and salty.
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